Moobifun, an online gambling solutions provider, has entered into an agreement with Grupo Pefaco to digitize the casino operations of the latter in various African markets. This partnership aims to leverage Moobifun’s proprietary igaming technology to transition Grupo Pefaco’s operations to the online realm, focusing initially on Burkina Faso, Benin, Togo, Niger, Ivory Coast, and Burundi. The initiative will enhance user engagement through local mobile channels and introduce a suite of lottery products, including instant lottery, number games, and digital scratch cards. Furthermore, Grupo Pefaco will integrate Moobifun’s Mobile Money payment solution into its operations.
Moobifun’s Digital Transformation Expertise
Louis Mecklembourg, Moobifun’s Head of Business Development and Sales, expressed excitement about the partnership, emphasizing Moobifun’s commitment to assisting Grupo Pefaco in the digitization of its African operations. Moobifun’s localized expertise will ensure a seamless and enjoyable online experience for users.
Grupo Pefaco: A Successful Brick-and-Mortar Casino Business
Grupo Pefaco has established a prosperous presence in the brick-and-mortar casino industry. This strategic move to digitize its operations demonstrates the company’s readiness to adapt to evolving market dynamics and cater to the growing demand for online gaming experiences.
Expanding Digital Footprint in Africa
By focusing on Burkina Faso, Benin, Togo, Niger, Ivory Coast, and Burundi, Grupo Pefaco aims to expand its digital footprint in these African markets. This initiative aligns with the broader trend of the gaming industry shifting towards online platforms and reflects Grupo Pefaco’s commitment to meeting the evolving needs of its player base.
A Regional Presence Beyond Africa
Grupo Pefaco’s business extends beyond Africa, with a presence in Rwanda in Africa and Paraguay in South America. This diversified portfolio positions the company for growth in multiple regions and underscores its ambition to provide diverse gaming experiences to a global audience.
The partnership between Moobifun and Grupo Pefaco represents a significant step toward a digital future for Grupo Pefaco’s casino operations in Africa. This transition will enable the company to offer an enhanced and localized online gaming experience to its users, leveraging Moobifun’s expertise in the igaming industry. As the gaming landscape continues to evolve, Grupo Pefaco’s commitment to digitalization ensures its relevance and competitiveness in the ever-expanding online gaming market.