Macau concessionaire Sands China Ltd has announced a collaboration with popular South Korean mobile payment and digital wallet service Kakao Pay and Macau Pass to streamline payments for South Korean customers visiting Macau. Sands has initiated a large-scale promotional campaign targeting Kakao users during Korea’s Chuseok festival, a period when many Koreans travel. The collaboration aims to enhance the experience for Korean visitors and attract more of them to Macau. The partnership is aligned with Macao SAR government’s efforts to diversify visitor source markets and boost the city’s tourism and economic revival.
Cooperation for Enhanced Experience:
Sands China has partnered with South Korean mobile payment and digital wallet service Kakao Pay and Macau Pass to provide a more convenient payment experience for South Korean visitors in Macau.
The collaboration is aimed at simplifying the payment process for Korean guests and enhancing their overall resort experience in Macau.
Kakao Pay is a well-known mobile payment service widely used in Korea and increasingly abroad, with availability in almost 50 countries. It allows users to easily make payments through their smartphones.
Promotional Campaign During Chuseok Festival:
Sands China has launched a large-scale promotional campaign targeting Kakao Pay users visiting Macau during Korea’s Chuseok festival.
Chuseok is an annual holiday in Korea when a majority of Koreans travel, making it an opportune time to attract visitors and highlight the convenience of using Kakao Pay for transactions in Macau.
Boosting Tourism and Economic Revival:
Korea is recognized as a significant inbound tourism market for Macau. Sands China aims to attract more Korean visitors through this collaboration, particularly to its integrated resorts, including The Venetian Macao, The Parisian Macao, and The Londoner Macao.
The collaboration supports the Macao SAR government’s strategies to diversify visitor source markets, contributing to tourism growth and economic revival in the region.
Enhanced Customer Experience:
The partnership with Kakao Pay and Macau Pass is aligned with Sands China’s focus on enhancing the customer experience by providing familiar technology to visitors from their home market.
By facilitating seamless and familiar payment processes, Sands China aims to raise Macau’s profile as a global tourism and leisure hub.
Sands China’s collaboration with Kakao Pay and Macau Pass underscores its commitment to enhancing the experience for Korean visitors and contributing to Macau’s tourism growth and economic development.