French horse racing and betting operator, PMU, has expanded its partnership with technology provider Honoré Gaming to introduce an omnichannel betting experience in Senegal. This collaboration enables customers in Senegal to place bets on horse races offered by PMU, receiving the same payouts as PMU customers in France. The omnichannel platform in Senegal will be powered by Honoré Gaming, allowing PMU to extend its presence in the African market.
Omnichannel Betting in Senegal:
PMU has extended its partnership with Honoré Gaming to bring an omnichannel betting experience to Senegal. This innovative platform will allow customers to bet on horse races, with the same payout rates as PMU customers in France. By leveraging Honoré Gaming’s technology, PMU aims to enhance its offerings and cater to the growing demand for horse racing betting in Senegal.
Powering the Platform:
Honoré Gaming, a leading online sportsbook and technology provider, will power PMU’s betting platform in Senegal. The partnership between PMU and Honoré Gaming enables the seamless integration of PMU’s horse racing offerings into the Senegalese market. Honoré Gaming specializes in providing sportsbook solutions tailored for French-speaking countries in Africa.
Strategic Expansion:
The extension of PMU’s partnership with Honoré Gaming underscores the strategic importance of the African market. Africa is experiencing rapid growth in the online betting sector, making it a key focus for operators seeking to expand their global footprint. Through this collaboration, PMU aims to establish a strong presence in Senegal and provide a superior betting experience to local customers.
Comment from Honoré Gaming:
Christophe Casavova, Chief Operating Officer at Honoré Gaming, expressed enthusiasm about extending their partnership with PMU and facilitating PMU’s agreement with Lonase. He emphasized that Africa, particularly French-speaking markets, represents one of the fastest-growing online betting regions globally. Honoré Gaming’s expertise in delivering a superior player experience aligns with PMU’s goals to establish a strong brand presence in Senegal in partnership with Lonase.
The expansion of PMU’s partnership with Honoré Gaming to introduce omnichannel horse racing betting in Senegal marks a significant step in PMU’s strategic growth efforts. This collaboration not only caters to the burgeoning demand for horse racing betting in Senegal but also positions PMU to capture a share of the rapidly growing African online betting market. With the support of Honoré Gaming’s technology solutions, PMU aims to deliver a seamless and rewarding betting experience to customers in Senegal, aligning with its commitment to excellence in the gaming industry.