Betway, a leading online betting and gaming brand, has extended its partnership with Gaming Innovation Group (GiG) to bolster marketing compliance efforts in Africa. The collaboration will continue to leverage GiG’s automated marketing compliance tool, GiG Comply, to ensure Betway’s marketing campaigns align with regulatory standards and brand values. This move underscores Betway’s commitment to offering a secure and responsible gaming environment to its customers.
GiG Comply’s Role:
Betway will use GiG Comply to establish customized criteria and checklist parameters, enabling the scanning and monitoring of thousands of web pages for specific content. This includes identifying potentially problematic content such as “code red” words, links, and regulatory requirements. GiG Comply will assist Betway in proactively managing its marketing activities, verifying that affiliates adhere to brand guidelines, and maintaining accurate and up-to-date terms and conditions.
Betway’s Perspective:
Chad Bates, Head of Marketing in Africa for Betway, expressed enthusiasm for the partnership with GiG. He highlighted the value of GiG Comply in empowering Betway as a market leader to provide customers with a fair, secure, and responsible gaming environment. The tool enables Betway to stay ahead of compliance challenges as it expands its operations into new markets.
GiG’s Comment:
Jonas Warrer, Chief Marketing Officer at GiG, emphasized the significance of Betway’s choice to utilize GiG Comply for monitoring marketing compliance as they venture into new markets. GiG looks forward to supporting Betway in ensuring affiliate marketing compliance within the African market, further strengthening their collaboration.
The extension of the partnership between Betway and GiG demonstrates a commitment to regulatory compliance and responsible marketing practices in the African gaming industry. GiG Comply’s capabilities will empower Betway to proactively manage its marketing efforts, protect its brand reputation, and provide customers with a safe gaming environment. This collaboration reflects the evolving landscape of gaming regulation and the industry’s dedication to responsible gaming across emerging markets.