The Kambi Group has further strengthened its partnership with the LeoVegas Group by supporting the launch of the BetMGM Sportsbook in the United Kingdom. This expansion marks an exciting development in the collaboration between these industry leaders, offering UK sports enthusiasts a cutting-edge sports betting experience.
The BetMGM Sportsbook Launch:
Initially announced on August 17th, the BetMGM Sportsbook has made its debut in the UK market. This launch represents BetMGM’s latest product offering in the UK, as the brand continues to operate in the US and Canada under the technology and platform provided by Entain. LeoVegas, which was acquired by MGM Resorts International in late 2022, will oversee the casino and sports betting operations for BetMGM.
Kambi’s Role:
Kambi, a renowned provider of sports betting technology, is a key player in this expansion. The BetMGM Sportsbook in the UK is powered by Kambi’s cutting-edge technology, including innovative features such as Bet Builder products and AI-powered trading capabilities. This collaboration builds on Kambi’s longstanding partnership with LeoVegas, which began when Kambi provided technology for LeoVegas’s proprietary sportsbook in 2016.
The Partnership’s Potential:
Kristian Nylén, CEO and Co-Founder of Kambi, expressed his satisfaction with the expanded partnership, highlighting the combination of LeoVegas’s operational expertise and Kambi’s robust sportsbook technology. This collaboration aims to deliver next-generation betting experiences to BetMGM’s customers, promising a high level of engagement and excitement.
BetMGM’s Offerings:
BetMGM Sportsbook offers an array of exciting features and functionalities, enhancing the sports betting experience for UK users. Notable offerings include a multi-million free-to-play game, top-class live betting experiences, best-in-class promotions, personalized navigation, and an innovative Bet Builder. BetMGM’s entry into the UK market is poised to usher in a new era of sports betting.
The expansion of Kambi’s partnership with LeoVegas to support the launch of the BetMGM Sportsbook in the UK reflects the industry’s commitment to providing cutting-edge sports betting solutions to consumers. With Kambi’s technology at its core and LeoVegas’s operational excellence, BetMGM is well-positioned to captivate sports enthusiasts and deliver an exceptional sports betting platform in the UK. This collaboration holds promise for the future of sports betting in the region.