In an exclusive interview with Focus Gaming News, Magnus Olsson, the Chief Commercial Officer (CCO) of Play’n GO, shares insights into the company’s preparations for its largest G2E Las Vegas appearance, the significance of connecting online and land-based gaming, and a glimpse of what lies ahead in 2024.
Play’n GO’s G2E Las Vegas Expectations:
Play’n GO is gearing up for its most extensive G2E Las Vegas event to date.
With a growing presence in the US, this conference has become pivotal, serving as an opportunity to engage with key operators and build strong relationships.
What Delegates Can Expect:
Play’n GO will be located at booth 4030 in the new igaming Zone, featuring a larger stand compared to previous years.
The company plans educational sessions, entertainment, and exciting prizes.
Face-to-face interactions at events like G2E are invaluable for fostering collaborations and idea-sharing.
Industry Challenges on the Horizon:
Sustainability is a paramount concern for Play’n GO, and the company emphasizes its importance.
The gaming industry must prioritize sustainability, considering factors like game offerings and environmental impact for long-term viability.
Bridging Online and Land-Based Gaming:
Play’n GO successfully brought the popular online game “Book of Dead” into land-based casinos, starting with William Hill.
The move signifies a step towards bridging the gap between online and land-based gaming.
Play’n GO’s new framework enables the seamless deployment of their entire game portfolio in the retail space without requiring an internet connection, with potential benefits, particularly in the US market.
Play’n GO’s Focus for 2023 and 2024:
The US remains a primary focus, with plans to expand into additional states as regulations progress.
Play’n GO is set to enter its fourth state, Pennsylvania, shortly.
Looking ahead to 2024, the company anticipates exciting developments in newly regulated markets and a continued global expansion.
Play’n GO is committed to expanding its game portfolio, with a roadmap for 2024 filled with engaging titles.
Play’n GO’s strategic approach to G2E Las Vegas, their emphasis on sustainability, and their pioneering efforts to bridge the online and land-based gaming realms position them as a dynamic force in the industry. With expansion plans in the US and other emerging markets, along with an exciting game portfolio on the horizon, Play’n GO is poised for continued success and innovation in the years to come. Las Vegas attendees can anticipate an exciting glimpse into the company’s future endeavors.