NeoGames, a leading provider of iLottery solutions, has announced the launch of its e-instant games from NeoGames Studio in collaboration with Atlantic Lottery (AL). This significant partnership was facilitated through NeoPollard Interactive (NPi), a company jointly owned by Pollard Banknote Limited and NeoGames.
Boosting Atlantic Canada’s iLottery Experience
As the exclusive regulated operator in Atlantic Canada, Atlantic Lottery operates the alc.ca platform and stands as the largest e-instant game operator in Canada. This partnership signifies NeoGames Studio’s commitment to delivering advanced solutions tailored to meet the unique needs of lottery customers.
Hili Shakked, Managing Director of NeoGames Studio, expressed excitement about the collaboration: “We are excited to announce the launch of NeoGames Studio’s premium eInstant titles with the Atlantic Lottery.” He highlighted that this partnership represents NeoGames’ first content-only deal in Canada, emphasizing their dedication to providing innovative solutions to the lottery industry.
Shakked also mentioned that their portfolio includes award-winning games like “Desert Fantasy,” which earned the prestigious 2023 EGR North America Award for Best New Game. These innovative games are expected to enhance Atlantic Lottery’s online presence and attract new audiences, contributing to the company’s growth in the iLottery market.
Prioritizing Responsible Gaming
Robert Lalonde, Director of iGaming at Atlantic Lottery, shared his enthusiasm: “Atlantic Lottery is thrilled to launch NeoGames Studio’s innovative content library to further enhance the digital gaming experience in Atlantic Canada.” He emphasized their commitment to responsible gambling while expanding game content and broadening their appeal to players.
This partnership reflects NeoGames’ dedication to supporting its lottery partners in maximizing profitability and proceeds for charitable causes, all while delivering an exceptional gaming experience to players in Atlantic Canada.
NeoGames’ Expansion in North America
NeoGames has been actively expanding its presence in North America. In August, its subsidiary, BtoBet, entered a long-term sportsbook partnership with Alberta Gaming, Liquor & Cannabis (AGLC) and PlayAlberta.ca. This collaboration marked BtoBet’s entry into the North American market, further solidifying NeoGames’ position as a leading provider of iLottery solutions in the region.
NeoGames continues to leverage its cutting-edge technology and innovative game portfolio to empower lotteries and operators in delivering engaging and responsible gaming experiences to players across North America.