Light & Wonder, a prominent gaming supplier, has welcomed Niaz Nejad as the new Managing Director of Gaming for the Americas. Nejad, with an impressive 25-year career in the industry, will play a pivotal role in game development, project decision-making, and facilitating cross-platform integration.
Niaz Nejad’s Career Highlights:
With more than two decades of experience, Nejad served as the Senior Vice President and Head of Marketing at Aristocrat Gaming, where she led the company’s brand and marketing strategy.
She also held the position of COO at the Alberta Gaming, Liquor and Cannabis Commission, where she provided strategic direction, managed the corporate portfolio, led digital transformation efforts, and forecasted revenue.
Role in Light & Wonder:
In her new role as Managing Director of Gaming for the Americas, Nejad will offer insights throughout the game development process.
She will make crucial decisions in the project environment, ensuring the successful execution of gaming initiatives.
Additionally, Nejad will focus on supporting cross-platform integration, a key element in today’s gaming landscape.
Praise from Light & Wonder CEO:
Siobhan Lane, CEO of Gaming at Light & Wonder, expressed her confidence in Niaz Nejad’s abilities and industry experience.
Lane highlighted Nejad’s people-centric leadership approach and her alignment with the company’s growth strategy in the Americas and globally.
Partnership Expansion:
Light & Wonder has recently expanded its partnership with The Twenty-Nine Palms Band of Mission Indians.
The company integrated its loyalty and customer engagement platform into the tribe’s casinos in California, including the Spotlight 29 Casino and Tortoise Rock Casino venues.
This integration offers a range of new features and customization options, such as configuring customer tiers, currencies, and promotional offers.
Niaz Nejad’s appointment as Managing Director of Gaming for the Americas marks an exciting development for Light & Wonder. Her extensive experience and strategic leadership will undoubtedly contribute to the company’s continued success in the gaming industry. Moreover, Light & Wonder’s expansion into tribal casinos in California underscores its commitment to providing innovative solutions to enhance the gaming experience for players and operators alike.