DraftKings, a leading digital gaming operator, has made a significant stride in the world of horse racing with the launch of DK Horse, its dedicated horse racing product. Currently available in 12 states, DraftKings has ambitious plans to expand its reach to additional states in time for the iconic Kentucky Derby on May 6.
DK Horse’s Multi-State Rollout:
DraftKings has successfully introduced DK Horse, its standalone horse racing betting app, in 12 states.
The company has set its sights on further expansion, with a goal of making the app available in more states just in time for the prestigious Kentucky Derby.
Collaboration with Churchill Downs Incorporated:
In November 2022, DraftKings forged a multi-year agreement with Churchill Downs Incorporated (CDI).
CDI’s subsidiary, TwinSpires, powers the advance deposit pari-mutuel wagering technology behind the DK Horse app.
Jason Robins on the Partnership:
Jason Robins, CEO and Chairman of the Board of DraftKings, expressed enthusiasm about the collaboration with CDI, a prominent figure in the horse racing industry.
He highlighted their shared commitment to delivering innovative and mobile-focused experiences to customers.
Features of DK Horse:
DK Horse offers pari-mutuel wagering, allowing users to bet on horse racing events.
Customers can handicap races, place wagers, and stream races directly within their accounts.
The app provides a comprehensive betting guide to inform users about upcoming races and various wagering options.
Account and Wallet Separation:
Initially, DK Horse requires customers to create separate accounts and deposit funds exclusively for horse racing betting.
This separation is distinct from the “one account, one wallet” system associated with DraftKings Sportsbook, Casino, and daily fantasy sports apps.
DraftKings’ launch of DK Horse represents a significant foray into the world of horse racing betting, combining the company’s digital gaming expertise with Churchill Downs Incorporated’s deep-rooted history in the sport. The app’s availability in 12 states and its planned expansion ahead of the Kentucky Derby signify its growing prominence in the industry. With features such as pari-mutuel wagering, race handicapping, and live streaming, DK Horse promises to offer a dynamic and engaging experience for horse racing enthusiasts.