Affinity Interactive, the omnichannel gambling business, has made strategic leadership appointments to further its position in the gaming industry. Scott Butera has been named Chief Executive of the Sports Information Group (SIG), while Brad Egnor will take on the role of Chief Marketing Officer for Artificial Intelligence (AI). These seasoned executives are set to assume their positions on April 1, ushering in a new era of innovation and customer engagement for the company.
Scott Butera: CEO of Sports Information Group (SIG):
With over two decades of executive gaming experience, Scott Butera is entrusted with spearheading partnerships and ventures that leverage SIG’s renowned Daily Racing Form content and brand.
His responsibilities also encompass expanding advance deposit and sports betting capabilities, positioning SIG for growth and excellence.
Notably, Butera previously served as the President of Fubo Gaming, showcasing his industry expertise.
Brad Egnor: Chief Marketing Officer for Artificial Intelligence (AI):
Brad Egnor is tasked with enhancing AI digital performance marketing capabilities across various business units, including the casino, Daily Racing Form, and DRF Bets.
He brings a wealth of experience from previous roles at San Manuel Casino and Resorts Worlds Casino New York City.
Egnor’s appointment reflects Affinity Interactive’s commitment to harnessing AI to elevate its marketing strategies.
Andrei Scrivens, CEO of Affinity Interactive, on the Appointments:
Andrei Scrivens acknowledges the significant value that Scott Butera and Brad Egnor bring to the leadership team.
He highlights their relevance in enhancing customer engagement and expanding the company’s reach to diverse audiences.
The focus on AI aligns with the growing demand for online gaming products and omnichannel casinos, positioning Affinity Interactive at the forefront of industry innovation.
The Intersection of AI and Gaming:
The appointments signify Affinity Interactive’s recognition of AI as a driving force in the gaming industry.
The convergence of media, technology, and gaming is creating exciting new experiences for global consumers.
The company aims to leverage AI to unlock the full potential of SIG’s content and brand, offering innovative solutions to its customers.
Strategic Partnerships:
Affinity Interactive’s commitment to advancing its offerings is evident in its partnership with Kambi Group.
This partnership, established in late 2022, empowers AI to provide online and on-property sportsbooks, enhancing its retail, digital, and online sports betting offerings under DRF Sports.
Kambi Group’s cutting-edge betting solutions are set to play a pivotal role in elevating AI’s gaming services.
Affinity Interactive’s appointments of Scott Butera and Brad Egnor represent a strategic move to drive innovation and customer engagement within the gaming industry. These experienced executives bring valuable expertise to their respective roles, aligning with the company’s commitment to leveraging AI and technology for the benefit of its customers. With a focus on expanding capabilities, forming strategic partnerships, and enhancing digital marketing, Affinity Interactive aims to remain at the forefront of the evolving gaming landscape.