Rush Street Interactive (RSI) has announced an exclusive brand and content partnership with renowned sportscaster and reporter Julie Stewart-Binks. Under this exciting collaboration, Stewart-Binks will be responsible for developing engaging sportsbook, casino, and lifestyle content for the BetRivers brand.
Julie Stewart-Binks: A Sports Reporting Veteran:
Julie Stewart-Binks boasts over a decade of experience as a sports reporter and host across major television networks and digital channels in both Canada and the United States.
Her impressive resume includes stints with FOX Sports, ESPN, FuboTV, Warner Brothers Discovery Sports, NHL, and NBC Sports.
Known for hosting the “Drinks with Binks” show, Stewart-Binks has a proven track record of connecting with sports fans and delivering top-notch sports content.
Expanding BetRivers’ Content Portfolio:
In her role with BetRivers, Stewart-Binks will contribute to the development of a wide range of content, including sportsbook and casino-related material, as well as lifestyle content.
Her involvement extends to hosting a new podcast on the BetRivers Network, where she will conduct interviews.
Stewart-Binks will also make guest appearances on the “Boomsies” podcast hosted by Dan O’Toole and serve as a BetRivers ambassador in various shows and media presentations across North America.
Richard Schwartz, CEO of RSI, on the Partnership:
Richard Schwartz, CEO of RSI, expressed enthusiasm about the partnership, noting that it brings a fresh and unique voice to the brand ambassador team.
He emphasized the company’s commitment to strengthening its roster of content creators and delivering exciting new content to customers in Canada and the United States.
Stewart-Binks’ Perspective:
Stewart-Binks shared her excitement about partnering with BetRivers, emphasizing her decade-long experience of connecting with fans while covering major sports events.
She expressed eagerness to collaborate with BetRivers in creating sports and lifestyle content tailored for betting enthusiasts across North America.
Additional Brand and Content Deals:
In addition to the partnership with Julie Stewart-Binks, RSI has also signed a brand and content agreement with New York sports broadcasting legend Mike Francesa.
Francesa is set to host a twice-weekly podcast series and create digital videos for BetRivers.com and PlaySugarHouse.com platforms, further enhancing the brand’s content offerings.
Transition of Operations in Connecticut:
RSI recently announced the end of its partnership with the Connecticut Lottery Corporation (CLC) for online and in-person sports betting in Connecticut.
The transition of sports betting operations is expected to take place in the second half of 2023, with RSI continuing to operate until a replacement operator is selected through a request for proposals.
BetRivers’ exclusive partnership with Julie Stewart-Binks signals a commitment to elevating its content offerings for sports betting enthusiasts. Stewart-Binks’ extensive experience and engaging reporting style make her a valuable addition to the brand’s content development efforts. As she delves into producing sportsbook, casino, and lifestyle content, BetRivers customers in Canada and the United States can look forward to an enriched and entertaining betting experience.