Bally’s Corporation, a prominent player in the gaming industry, has announced a groundbreaking multi-year partnership with Minor League Baseball (MiLB). This strategic collaboration marks a significant milestone, with Bally’s becoming the first MiLB National Media Rightsholder and Exclusive Fantasy & Gaming Partner.
Expanding Media Rights and Gaming Content:
As part of this partnership, Bally’s Corporation gains exclusive live broadcast and free-to-play gaming content rights across its digital platforms and key partner channels.
The agreement empowers Bally’s to incorporate MiLB’s official marks into its marketing efforts, in-park signage, broadcasts, and digital exposure.
Furthermore, this partnership extends to Bally Live, a newly launched proprietary platform, and select partner-owned linear and over-the-air channels, ensuring a wide-reaching and immersive experience for fans.
An Opportunity to Thrive:
Soo Kim, Chairman of Bally’s Corporation Board of Directors, expressed enthusiasm about this collaboration. He emphasized that the partnership presents an extraordinary opportunity to elevate fan engagement and deliver exceptional experiences to MiLB’s vast fanbase, spanning over 30 million fans and 120 teams and ballparks.
Bally’s Corporation, known for its legacy of innovation, is dedicated to leveraging its expertise to captivate and delight MiLB fans.
A Shared Vision for Growth:
Kenny Gersh, Executive Vice President of Media and Business Development for Major League Baseball, underscored the significance of this partnership in raising the profile of MiLB’s young prospects and iconic teams.
He highlighted that Bally’s Corporation would play a pivotal role in extending the reach and awareness of MiLB by offering extensive distribution of live MiLB broadcasts.
Additionally, Bally’s will enhance the fan experience through entertaining and predictive free-to-play, fantasy, and real-money games that uphold the integrity of the sport.
Bally’s Corporation’s multi-year partnership with Minor League Baseball represents a significant stride in the convergence of sports and gaming. This collaboration not only expands media rights and gaming content but also underscores a shared vision for growth and engagement. Through innovative initiatives and a commitment to delivering exceptional experiences, Bally’s and MiLB are poised to make a lasting impact on the world of sports and entertainment.