South African Gambling Market Shows a 48% Increase in Revenue
Pariplay, a subsidiary of NeoGames, is making strategic moves into the thriving South African gambling market through a partnership with Bet Networks. The South African gambling and betting sector witnessed an impressive 48% surge in gross gambling revenue during the 2021/22 financial year.
Andrew Maclean, VP of Sales at Pariplay, Shares Insights
Expressing Pariplay’s keen interest in the South African market, Andrew Maclean, VP of Sales at Pariplay, emphasized the potential of this market and highlighted the collaboration with Bet Networks. Maclean stated, “South Africa presents a promising market and our collaboration with Bet Networks leverages its local expertise. Our extensive content portfolio is globally recognized, and our aim is to provide South African players with diverse and engaging gaming options.”
Strategic Partnerships Strengthen Pariplay’s Position
Pariplay has been proactively forming strategic partnerships to enhance its gaming offerings. Recently, in May 2023, Pariplay joined forces with Galaxsys to integrate a crash-style portfolio of games into its Fusion Aggregation Platform, offering players innovative games like Jungle Wheel, Ninja Crash, Crasher, and Roulette X.
Furthermore, Pariplay expanded its Fusion platform in March 2023 by partnering with Urgent Games, adding over 100 HTML5 titles to its gaming offering. In July 2023, Pariplay collaborated with Zitro Digital, further expanding its reach and capabilities. The partnership with EQL Games brought in instant win titles for lottery-focused operators in North America. Additionally, Pariplay augmented its content library by partnering with Reevo, a B2B content and aggregation platform, gaining access to Reevo’s slot games.