Betsson, a prominent gambling operator based in Sweden and Malta, has successfully obtained a license from the French regulatory authority, ANJ (L’Autorité Nationale des Jeux). The license grants Betsson the privilege to offer online sports betting services in France. Betsson intends to make its debut in the French market during the fourth quarter of this year, collaborating with a local partner, whose identity has not yet been disclosed. Despite the partnership, Betsson will utilize its own well-established brand for its sports betting venture in France.
Expanding Presence in Key Markets:
Betsson’s foray into the French market reflects the company’s ongoing expansion strategy, focusing on strengthening its geographic presence in key regions.
Latin America has emerged as a significant revenue contributor for Betsson, underlining the operator’s commitment to international growth.
Notably, Betsson recently secured a license to operate in Serbia and introduced an online casino platform under the Rizk brand.
In July, Betsson successfully launched its core Betsson sportsbook brand in Denmark.
CEO’s Perspective:
Pontus Lindwall, President, and CEO of Betsson, expressed his satisfaction with the newly acquired French license. He highlighted France’s importance as a prominent European gaming market with substantial long-term potential for online gaming.
Lindwall emphasized the strategic collaboration with a local partner, combining Betsson’s global gaming expertise with the partner’s local knowledge to deliver an exceptional sports betting experience to French customers.
Notable Developments:
While Betsson has pursued expansion actively, it faced challenges in the Netherlands. The company eventually abandoned its plans for an online gambling license in the country in July, citing impatience with the licensing process.
Additionally, Betsson is among the operators that the Chilean Supreme Court has instructed to be blocked from offering services in Chile until online gambling is legalized.
Betsson’s successful acquisition of a license to offer online sports betting in France demonstrates its commitment to growth in diverse international markets. With a strong focus on collaboration with local partners, the company aims to leverage its global expertise to create a compelling sports betting experience for French customers. This expansion aligns with Betsson’s broader strategy to establish a significant presence in key regions worldwide.