Everi Holdings has unveiled the second phase of the mobile platform for Churchill Downs Racetrack, in collaboration with Venuetize. This comprehensive platform is designed to provide an immersive experience for fans, focusing on the iconic Kentucky Derby and Churchill Downs Racetrack. The 2-in-1 approach enables both brands to maintain their unique identities within the shared infrastructure, offering a tailored user interface and customized content feeds for each.
Key Features of the Mobile App:
The enhanced mobile app boasts a wide range of features aimed at enhancing the fan experience, whether they are attending the Kentucky Derby in person or following the event remotely:
Ticketing Functionality: Fans can conveniently access their tickets through the app, streamlining the entry process for racegoers.
Maps and Wayfinding: The app offers interactive event maps and wayfinding tools to help attendees navigate the expansive Churchill Downs Racetrack.
Race Calendars, Results, and Odds: Users can stay up-to-date with race schedules, results, and betting odds, making it easier to place informed bets.
Access to Expert Picks: The app provides insights from experts to assist fans in making well-informed betting decisions.
Push Notification Alerts: Fans receive real-time updates and alerts about events, races, and other important information.
Content Hub: The app serves as a hub for various types of content, including videos, news articles, social feeds, and lifestyle blogs, ensuring fans stay engaged and informed.
Everi’s Perspective:
Darren Simmons, Executive Vice President and finTech Business Leader at Everi, emphasized the significance of their partnership with Venuetize, saying, “Venuetize is an important component of our focus on helping our customers with mobile-first patron engagement initiatives. This next-phase deployment with Churchill Downs Racetrack showcases the flexibility offered by the Venuetize platform to help one of the most recognized brands across the sports, venue, and entertainment markets further enhance their fans’ experience.”
Churchill Downs’ Enthusiasm:
Casey Ramage, VP of Marketing and Partnerships at Churchill Downs Racetrack, expressed their excitement about the app’s latest iteration: “We are thrilled to launch this next iteration of the Churchill Downs app. Our fans will be able to engage directly with the Kentucky Derby brand and event, whether you are watching at home or joining us at the track for Derby Week.”
Financial Success of Churchill Downs:
In addition to the mobile app announcement, Churchill Downs Incorporated (CDI) reported strong financial results for the fourth quarter, with revenue reaching $480.1 million, marking a substantial 31.6 percent increase compared to the previous year. Gaming remained the primary revenue source, contributing $210.9 million, while live and historical racing revenue increased significantly, reaching $175.4 million. These impressive figures reflect the company’s continued success in the industry.
The Everi and Venuetize collaboration has led to the development of an enhanced mobile app that promises to elevate the Churchill Downs Racetrack and Kentucky Derby experience for fans. With an array of features and a user-friendly interface, this app is set to provide convenience and engagement, both at the racetrack and for remote audiences. Churchill Downs Incorporated’s robust financial performance further underscores the company’s prominence in the gaming and entertainment sector.