Multi-national lottery operator Allwyn has announced the rebranding of Camelot Illinois as Allwyn North America. This strategic move follows Allwyn’s acquisition of Camelot UK Lotteries in February. The acquisition, previously owned by the Ontario Teachers’ Pension Plan Board, represents Allwyn’s expansion into the North American market while maintaining its strong presence in Europe. The rebranding aims to enhance Allwyn’s recognition and footprint in North America.
Seamless Transition:
It’s important to note that the rebranding does not entail any alterations to the Allwyn North American management team, its core business focus, product offerings, or services. This seamless transition ensures continuity in serving its customers and communities.
Ambitions in North America:
Allwyn views North America as a pivotal market with substantial growth potential. The company seeks to replicate its successful track record of operating lotteries across Europe in the North American context. Key objectives include delivering value to customers, prioritizing player protection, and contributing to the growth of lottery returns that benefit local communities.
Comments from Allwyn Leadership:
Robert Chvátal, CEO of Allwyn Group, emphasized the significance of the North American market in Allwyn’s growth strategy. He highlighted the alignment between Camelot Illinois and Allwyn’s commitment to generating proceeds for noble causes and underscored the exciting journey ahead under the unified Allwyn brand.
Wayne Pickup, CEO of Allwyn North America, reaffirmed the company’s dedication to serving customers, engaging players, and driving lottery revenue for the betterment of communities in Illinois and beyond. The collaboration with the broader Allwyn group is expected to further fortify their collective efforts.
The rebranding of Camelot Illinois to Allwyn North America signifies Allwyn’s strategic expansion into the North American lottery market. This transition reflects the company’s commitment to delivering value, player protection, and community benefits while leveraging its extensive global resources and expertise. The move positions Allwyn for growth and impact in the North American lottery landscape.