Since its establishment in 2018, MediaTroopers has rapidly ascended to prominence as a distinguished digital marketing agency catering to online gambling operators in the United States.
Expansion Under Truman’s Leadership:
During Truman’s tenure as the Chief Operating Officer (COO) of MediaTroopers, the agency has experienced significant growth, expanding its operations to encompass more than two dozen states, including notable territories like Washington DC and Ontario, Canada.
Impressive Licensing Portfolio:
As of early 2023, MediaTroopers holds licenses in a total of 21 states, which include pivotal markets such as Arizona, Indiana, Michigan, and New Jersey. Additionally, the agency operates in several states where affiliate-level licensing is not obligatory, such as Connecticut, Illinois, New York, and Ohio.
Truman’s Departure and Future Prospects:
Truman has openly discussed his departure from MediaTroopers, characterizing it as a bittersweet moment. He expressed his enthusiasm for forthcoming opportunities and affirmed his intention to maintain connections with the MediaTroopers team.
Key Appointments:
In a strategic move, MediaTroopers recently appointed Jonathan Sprung as the new Business Development Manager. His primary responsibilities encompass driving traffic to the company and identifying fresh prospects to support the company’s continued expansion within the legal US gambling market.
Expansion into Ontario and New York:
MediaTroopers, in collaboration with Sportradar, obtained approval to introduce their services in Ontario. This development followed the official launch of online gambling in the Canadian province. The expansion positions MediaTroopers to access new audiences and engage in partnerships with operators in Ontario.
Moreover, MediaTroopers successfully went live in New York following the state’s official rollout of online sports betting in early 2022.
MediaTroopers’ journey from its inception in 2018 to its current stature as a leading digital marketing agency for US online gambling operators exemplifies its commitment to innovation, expansion, and its pivotal role in the evolving landscape of the digital gambling industry.