Kambi, a leading provider of sports betting solutions, has inked a significant partnership deal with the Netherlands-based online casino operator, 711. This collaboration marks a pivotal move in Kambi’s expansion strategy within the regulated Dutch market. Under the agreement, 711 will leverage Kambi’s comprehensive sportsbook offering to diversify its operations beyond online casino gaming.
Kambi’s Complete Sportsbook Package:
Kambi’s sportsbook package encompasses its state-of-the-art sports betting platform, along with advanced features such as the bet builder and AI-powered trading products. This suite of offerings positions Kambi as a prime partner for operators seeking a robust sportsbook solution.
711’s License and Expansion Plans:
711 holds a valid license for online casino games in the Netherlands. With the Kambi partnership, the company is gearing up to extend its presence into the sports betting domain. To achieve this, 711 plans to apply for a license extension from the Dutch regulator, Kansspelautoriteit. Once approvals are secured, 711 intends to leverage its existing brand sponsorships with Dutch football teams, including Excelsior Rotterdam, Telstar, and FC Emmen, to bolster the launch of its sportsbook.
CEO’s Enthusiasm:
Kristian Nylén, CEO and Co-Founder of Kambi Group, expressed enthusiasm about the partnership, highlighting its significance in the European regulated market. Nylén emphasized Kambi’s commitment to strengthening its position and supporting 711’s venture into the Dutch sports betting landscape.
Expanding Partnership Portfolio:
Kambi-owned Shape Games has been actively expanding its partnership portfolio. In addition to the collaboration with 711, Shape Games has signed agreements with various operators, including Jack Entertainment, Wagr, and the Betsson Group in Canada. These partnerships underscore Kambi’s commitment to growth and innovation in the iGaming sector.
Other Notable Collaborations:
Kambi’s growth journey extends to other strategic partnerships, including a recent deal with Svenska Spel Sport & Casino, a state-owned Swedish operator. Additionally, Kambi has expanded its LeoVegas partnership with the launch of the BetMGM Sportsbook in the UK, further solidifying its position as a preferred choice for operators seeking cutting-edge sports betting solutions.
Kambi’s partnership with 711 represents a significant step in both companies’ growth strategies. As the Dutch market continues to evolve and embrace sports betting, this collaboration is well-timed to tap into the expanding opportunities. With its robust sportsbook package and a commitment to delivering innovative solutions, Kambi remains at the forefront of the iGaming industry, driving excellence in sports betting experiences.