Elys Game Technology, a prominent sports betting supplier, has revealed its plans to launch an online sportsbook platform targeting the lucrative US and Canadian markets. This eagerly anticipated platform, scheduled for release in the third quarter of 2023, will be accompanied by mobile apps designed to cater to both iOS and Android users.
Launch Plans:
Elys Game Technology has announced its intent to launch an online sportsbook platform in the United States and Canada by the third quarter of 2023.
The platform will be complemented by mobile apps built on a GLI-33-certified framework, featuring customization options and robust cybersecurity measures.
Mobile Accessibility:
Elys recognizes the significance of mobile betting and will ensure that its platform is accessible to users on both iOS and Android devices.
This mobile-friendly approach aligns with the evolving preferences of modern sports bettors.
Market Opportunities:
Michele Ciavarella, Executive Chairman of Elys Game Technology, emphasizes the growing opportunities in the US and Canada, stemming from the liberalization of sports betting laws.
Elys has taken a deliberate approach, focusing on understanding North American sports bettors’ preferences rather than rushing to capture uncharted markets.
Strategic Expansion:
In a strategic move, Elys Game Technology recently signed a deal to operate a sportsbook at The Ugly Mug, a well-located restaurant and bar in Washington DC.
Pending licensing approval, this venture would mark Elys’ eighth retail sportsbook in the nation’s capital, strategically positioning itself near Nationals Stadium and Capitol Hill.
Focus on User Experience:
Elys’ commitment to analyzing market behavior and catering to the needs of sports bettors underscores its dedication to providing an exceptional user experience.
The company aims to differentiate itself in a competitive landscape by aligning its offerings with customer expectations.
Elys Game Technology’s upcoming launch of its online sportsbook platform for the US and Canadian markets signifies its proactive approach in the dynamic world of sports betting. By prioritizing user experience, adhering to stringent security standards, and strategically expanding its retail presence, Elys positions itself to capture a significant share of the burgeoning North American sports betting market.