Online gaming company TonyBet has solidified its presence in the sports sponsorship arena by signing a multi-year deal with the Canadian Premier League (CPL). Under this partnership, TonyBet will become the official sports betting and online casino partner of the CPL, presenting the CPL’s Match of the Week broadcast on OneSoccer, and sponsoring the CPL’s Predictor contest.
TonyBet’s Role as Official Partner
In a significant move, TonyBet has secured the coveted title of the CPL’s official sports betting and online casino partner. This partnership goes beyond mere sponsorship, reflecting the brand’s commitment to Canadian soccer and its passionate fan base.
Enhancing the Fan Experience
One of the key objectives of this partnership is to enhance the fan experience. TonyBet’s involvement in the CPL’s Predictor contest adds an interactive element, allowing fans to predict match outcomes and engage more deeply with the league’s activities. This initiative aims to foster a stronger sense of community among CPL supporters.
Growth of the Canadian Premier League
The CPL, now in its fifth season, is one of the fastest-growing soccer leagues in Canada. This collaboration with TonyBet is a testament to the league’s expanding influence and its appeal to both fans and sponsors alike.
Perspective from Key Figures
Mark Noonan, the commissioner of the CPL and CEO of the Canadian Soccer Business, expressed his excitement about welcoming TonyBet as a sponsor, highlighting the potential for engaging experiences for fans. Meanwhile, Alex Haig, TonyBet’s Country Manager for Canada, underscored the brand’s eagerness to support the CPL’s growing and passionate fan base.
TonyBet’s Previous Endeavors in Canada
TonyBet Group’s presence in Canada extends beyond this partnership. In 2022, the company signed an agreement with US Integrity, a sports betting integrity monitoring firm, ahead of its launch in Ontario’s sports betting market. This partnership aimed to ensure the integrity of wagering activities in the province.
Ontario’s Booming iGaming Market
Ontario’s iGaming market has witnessed remarkable growth since its launch in April 2022. With CAD$35.6 billion in wagers and approximately $1.4 billion in gaming revenue generated within the first year, Ontario has firmly established itself as a top-five iGaming jurisdiction in North America. These statistics highlight the immense potential of the province’s regulated iGaming market.
The partnership between TonyBet and the Canadian Premier League is a significant development in the world of sports sponsorship. It not only highlights the brand’s commitment to engaging with passionate sports fans but also underscores the CPL’s growing stature in Canadian soccer. As Ontario’s iGaming market continues to thrive, this collaboration opens up exciting possibilities for both TonyBet and the CPL, offering a win-win scenario for all stakeholders involved.