Betr, the microbetting platform, has unveiled an exclusive partnership with Haley and Hanna Cavinder, renowned as The Cavinder Twins. The dynamic duo will become equity partners at Betr, where they will play crucial roles as content creators and creative directors. Their popular podcast, “Twin Talk,” will also be available exclusively on Betr Media.
A Multifaceted Partnership
Betr is thrilled to welcome Haley and Hanna Cavinder, The Cavinder Twins, as equity partners, content creators, and creative directors. This groundbreaking partnership will enable them to become integral contributors to Betr’s growing media ecosystem.
As part of this collaboration, the Cavinder Twins will make regular appearances on various Betr Media platforms, including the flagship franchise, “BS w/ Jake Paul.”
Haley and Hanna, former NCAA Division 1 basketball players from the University of Miami and Fresno State, co-founded the Twin Talk podcast on iHeartRadio in December 2022.
Joey Levy, Founder and CEO of Betr, expressed his excitement, saying, “We are thrilled to partner with the Cavinder Twins, who have already accomplished so much and are just scratching the surface of their potential. We are positioning Betr Media to become the #1 destination for emerging talent by providing a truly win-win proposition.”
He further explained that Betr would leverage its rapidly growing audiences to elevate emerging talent’s fame while offering top-tier content development, production, and media sales infrastructure. Additionally, equity participation in Betr Holdings, which owns Betr Media and Betr Gaming, will be provided, enhancing the partnership’s overall appeal.
The Cavinder Twins’ Perspective
Haley and Hanna Cavinder shared their enthusiasm for the partnership, stating, “Betr gives us the ability to accelerate the growth of The Cavinder Twins brand in a focused and truly authentic manner. We love sports, thrive on competition, and enjoy creating and bringing ideas to life. Betr truly makes The Cavinder Twins and our brand that much better and bigger.”
A Strategic Growth Opportunity
Jeff Hoffman, Partner at ESM and The Cavinder Twins’ agent, emphasized the unique growth prospects this partnership with Betr offers. He compared it to adding “jet fuel to an already burning fire.” With Betr’s media expertise, the expansion of female sports, and its innovative approach to gambling, The Cavinder Twins are poised to take their brand to new heights.
By becoming equity partners and creative directors, this collaboration positions the twins to leverage their expertise and creativity while contributing to the ongoing evolution of culture and content.
Continued Expansion and Licensing for Betr
In March, Betr achieved a significant milestone by securing a mobile sports betting license from the Virginia Lottery. This marked the third state where Betr has been licensed, following Ohio and Massachusetts. While Betr also holds market access in Indiana through Caesars Southern Indiana, it awaits licensing by the Indiana Gaming Commission. Betr has not yet disclosed a specific launch date for Virginia.
The partnership with The Cavinder Twins aligns with Betr’s strategic objectives, underscoring its commitment to fostering talent and innovation in the sports and entertainment industry.