Fantasy sports operator PrizePicks has entered into a multi-year agreement with Nascar, solidifying its position as an official Fantasy Sports Partner for the high-octane racing league. This groundbreaking partnership marks PrizePicks’ first collaboration with a major US sports league.
A Fast and Furious Fantasy Partnership
PrizePicks, a leading single-player fantasy (SPF) operator, is accelerating into the world of Nascar with a multi-year deal to become an official Fantasy Sports Partner of the iconic racing organization. This exciting partnership adds a new layer of excitement to Nascar’s 75th season, offering fans a fresh way to engage with their favorite sport.
PrizePicks will be an integral part of several Nascar events throughout 2023, beginning with the Nascar Cup Series Geico 500 at Talladega Superspeedway on April 23. Nascar enthusiasts can immerse themselves in the action by participating in various driver projections, including Fantasy Score, Nascar Points, Fastest Laps, Laps Led, Cars Passed, and Starting Position.
This strategic collaboration follows PrizePicks’ successful partnerships with Major League Soccer’s Atlanta United and Major League Baseball’s Atlanta Braves, reaffirming its commitment to enhancing the fan experience in the sports world.
PrizePicks’ Southern Roots Meet Nascar’s National Appeal
Adam Wexler, Co-founder & CEO of PrizePicks, expressed pride in the company’s southern heritage and its alignment with Nascar’s values. He remarked, “We’ve always taken great pride in the fact that a great deal of our marketing and partnerships remain true to our southern roots. Working with Nascar is the best of all worlds, an organization based in the South with a national footprint that is consistently growing on our platform.”
Joe Solosky, Managing Director at Nascar, highlighted PrizePicks’ loyal fanbase and diverse sports offerings. He sees the partnership as a mutual opportunity for growth and increased fan engagement, benefitting both organizations.
A Thrilling Expansion in Fantasy Sports
PrizePicks’ collaboration with Nascar is set to rev up the fantasy sports landscape, offering fans a unique and thrilling way to immerse themselves in the heart-pounding action of Nascar races. As the partnership unfolds, it promises to elevate the fan experience and drive increased engagement among new and existing fans of both PrizePicks and Nascar.
This partnership exemplifies PrizePicks’ commitment to enriching the world of fantasy sports and expanding its reach in the sports entertainment industry. Racing fans can look forward to an exhilarating season ahead with exciting opportunities to test their racing knowledge and compete for fantasy glory.