Gaming supplier Inspired Entertainment has entered into a strategic partnership with FanDuel, a subsidiary of Flutter Entertainment, to introduce iGaming content in the state of Michigan. FanDuel is set to offer players in Michigan access to a selection of Inspired’s thrilling titles, including Big Fishing Fortune, Big Santa Fortune, Gold Cash Free Spins, and the highly popular Big Spin Bonus, which has been a top performer in the North American market.
Expanding Presence in the Michigan Market
This collaboration marks a significant step for Inspired Entertainment in expanding its presence in Michigan. The company’s CEO, Brooks Pierce, expressed excitement about the partnership, highlighting that it adds another esteemed operator to their roster in Michigan, making it a total of seven partnerships in the state. Michigan holds substantial importance for Inspired, with their content now achieving over 90% market coverage through these collaborations, making it their largest market in the United States.
Pierce further commended the FanDuel team for their dedication to this exciting launch, emphasizing their commitment to delivering premium iGaming content to Michigan players.
FanDuel’s Perspective
Asaf Noifeld, Managing Director Casino of FanDuel, also shared enthusiasm about this partnership with Inspired Entertainment. He noted that this collaboration builds upon their previous successful partnership, which began with the launch in Ontario. FanDuel is eager to extend this partnership to Michigan, which is among the largest iGaming states, providing players with the finest iGaming content.
Inspired’s Recent Endeavors
Inspired Entertainment has been actively expanding its iGaming content offerings. In addition to its partnership with FanDuel, the company recently launched its iGaming content with Caesars Sportsbook & Casino in Pennsylvania. The titles included in this content release comprise Big Spin Bonus, Big Bonus, Big Fishing Fortune, and Gold Cash Free Spins.
Michigan’s Booming iGaming and Sports Betting Market
The partnership comes at a time when Michigan’s iGaming and sports betting market is experiencing impressive growth. In March, commercial and tribal operators in the state reported a combined $216.4 million in gross internet casino gaming and sports betting receipts. This marked a substantial increase of 26.7% compared to the previous month. Internet gaming gross receipts in March set a Michigan record at $171.8 million, surpassing the previous record of $153.7 million set in January. Gross sports betting receipts amounted to $44.6 million, reflecting significant growth from the same period in the previous year.
The collaboration between Inspired Entertainment and FanDuel demonstrates a commitment to delivering high-quality iGaming experiences to players in Michigan. With Inspired’s engaging titles now available to FanDuel’s customer base, the partnership is poised to contribute to the continued growth of Michigan’s thriving iGaming market. As the industry evolves, these strategic alliances are expected to enhance the overall player experience and drive further success in the online gaming sector.