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The AmericaHard Rock's "Pinktober Campaign" Returns to Raise Breast Cancer Awareness

Hard Rock’s “Pinktober Campaign” Returns to Raise Breast Cancer Awareness

In honor of Breast Cancer Awareness Month, Hard Rock International has announced the return of its annual “Pinktober campaign.” Throughout the month of October, various Hard Rock establishments, including hotels, cafes, casinos, and Rock Shops, will actively participate in fundraising efforts. These initiatives aim to support the Hard Rock Heals Foundation, with all proceeds going towards the American Cancer Society and local charities dedicated to breast cancer awareness and research.

A Month of Impactful Initiatives

Hard Rock’s commitment to the cause during Pinktober extends to a range of meaningful activities. Notable highlights include:

Concerts at Hard Rock Hotels: Guests can enjoy live music as Hard Rock Hotels host special concerts, uniting people through the power of music while raising funds for breast cancer awareness.

Custom-Designed Guitars: Collaborating with Gibson, Hard Rock has created Pinktober custom-designed guitars, which are not only musical instruments but also symbols of support for the cause.

Nominate a Champion: Visitors have the opportunity to nominate fighters, survivors, and caregivers who have made a difference in the fight against breast cancer. Each week, a winner will receive a $5,000 donation to the American Cancer Society in their name, along with a four-night all-inclusive stay for two at one of Hard Rock’s exotic locations and a personal coaching session with wellness guru Samantha Harris.

A History of Impact

Hard Rock’s Pinktober campaign has a rich history of making a significant impact. Last year alone, the campaign raised over $1 million for breast cancer awareness and research. This remarkable achievement marked the largest amount ever raised since the program’s inception in 2000.

Jim Allen, Chairman of Hard Rock International, expressed his pride in the company’s commitment to this important cause. He stated, “Hard Rock is proud to unite globally for the 24th Pinktober campaign and create philanthropic activations that support organizations that benefit survivors, thrives, and those impacted by breast cancer.”

A Global Commitment to Make a Difference

Hard Rock International’s Pinktober campaign exemplifies the power of a global brand coming together to raise awareness and funds for an essential cause. By leveraging its extensive network of hotels, cafes, casinos, and Rock Shops, the company not only creates a memorable experience for its patrons but also contributes significantly to the fight against breast cancer. As Breast Cancer Awareness Month unfolds, Hard Rock stands as a shining example of corporate social responsibility and the positive impact that businesses can have on their communities and the world.

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