Lottery operator Allwyn has revealed a significant development as Camelot Illinois is set to undergo a rebranding process and will now be known as Allwyn North America. This strategic change comes following Allwyn’s acquisition of Camelot LS earlier this year. With the acquisition of both Camelot LS and the UK National Lottery operator Camelot UK, Allwyn is poised to strengthen its presence in North America. Allwyn Group CEO Robert Chvátal and Allwyn North America CEO Wayne Pickup express their enthusiasm for this transition and their commitment to serving their customers and communities.
Expanding into North America:
Allwyn’s foray into the North American market is seen as a strategic move with substantial potential for future growth. The acquisition of Camelot Illinois, previously under the ownership of the Ontario Teachers’ Pension Plan Board, was a significant step in this expansion. Allwyn’s track record of successfully operating lotteries across Europe positions them to deliver value to customers, prioritize player protection, and contribute to the growth of lottery returns for communities.
Shared Commitment to Good Causes:
Robert Chvátal emphasized that both Camelot Illinois and Allwyn share a common passion for generating funds for good causes. This rebranding marks an exciting milestone in their ongoing journey to achieve this mission under the unified Allwyn brand. The move signifies their commitment to making a positive impact on the communities they serve.
Leveraging Global Resources and Expertise:
Wayne Pickup, the CEO of Allwyn North America, expressed their unwavering dedication to serving customers and growing lottery revenues for the benefit of communities. Leveraging the global resources, expertise, and talent within the Allwyn group will strengthen their ability to deliver positive results for the State of Illinois and all their customers.
The rebranding of Camelot Illinois to Allwyn North America represents a pivotal moment in the company’s expansion into the North American market. Allwyn’s commitment to serving customers, generating funds for good causes, and growing lottery revenues remains unwavering. With their extensive experience and resources, Allwyn is well-positioned to contribute to the communities they serve and strengthen their presence in North America. This rebranding signals an exciting chapter in Allwyn’s journey to make a meaningful impact in the lottery and gaming industry.