Pragmatic Play, a prominent content supplier in the iGaming industry, has unveiled an exciting development in its partnership with the Rank Group. Pragmatic Play will introduce its live casino content to two UK-based operators, Grosvenor Casinos and Mecca Bingo. This strategic alliance signifies a significant expansion of their existing four-year partnership, which already includes Pragmatic Play’s slot offerings featured across Rank Group’s brands.
The UK Live Casino Debut:
Pragmatic Play’s live casino portfolio will soon make its debut in the UK, adding a new dimension to the gaming experience for local players. The lineup includes engaging live casino games such as Sweet Bonanza CandyLand, Boom City, and Vegas Ball Bonanza.
Shared Excitement:
Irina Cornides, COO at Pragmatic Play, expressed her enthusiasm about the extended collaboration. She highlighted the strong foundation of success built with the Rank Group over the past four years and conveyed her anticipation for the introduction of premium live casino content. The move is seen as a natural progression to complement the triumph of their slot offerings across Rank Group’s top brands.
Rank Group’s Perspective:
Cyrus Moreno, Head of Gaming at the Rank Group, shared Pragmatic Play’s excitement about their growing partnership. Moreno affirmed that after enjoying years of success with Pragmatic Play’s slot games, they are delighted to bring even more of the brand’s exceptional gaming content to their various brands.
Global Expansion and Strategic Collaborations:
This recent expansion of Pragmatic Play’s live casino content into the UK market follows a series of strategic collaborations and expansions in various regions. Their partnership with Betara, aimed at extending their reach in the Latin American market, facilitated the integration of Pragmatic Play’s slots, live casino, and virtual sports offerings into Betara’s platform. Furthermore, Pragmatic Play has been actively signing deals with multiple operators in diverse regions, including Switzerland, Sweden, the Netherlands, and more.
Pragmatic Play’s expansion of its live casino content into the UK market, in partnership with the Rank Group, is a testament to their commitment to providing an exceptional gaming experience to players worldwide. With an impressive portfolio of live casino games and a growing global presence, Pragmatic Play continues to be a key player in the dynamic iGaming industry.