International Game Technology (IGT) has solidified its long-standing partnership with Pan Malaysian Pools (PMP) through its subsidiaries, IGT Global Services Limited and IGT Global Solutions Corporation. This ten-year extension signifies a commitment to introducing cutting-edge technology for the modernization of the Malaysian lottery.
The Extended Partnership:
IGT and PMP have been strategic partners for over a decade. This section will emphasize the significance of the ten-year extension, highlighting the trust and collaboration between the two entities.
Advancing Malaysian Lottery with Technology:
To modernize the Malaysian lottery landscape, IGT will provide PMP with its advanced central lottery system, Aurora. This system will play a pivotal role in enhancing the operational aspects of the business.
Omnia – The Omnichannel Solution:
Part of IGT’s omnichannel solution, Omnia, Aurora will seamlessly integrate with PMP’s existing proprietary dmcGO iLottery system. This section will delve into the benefits of an omnichannel approach and how it enhances the player experience.
Enriching Player Experience:
The Managing Director of PMP, Tan Kong Han, expresses his optimism regarding the future of the partnership. He highlights IGT’s expertise in introducing innovative and responsible lottery solutions, emphasizing that Aurora will provide players with engaging and convenient lottery experiences.
Leveraging Advanced Tools:
The article will discuss the suite of tools that PMP will be able to leverage with the implementation of Aurora, including the administration portal application management hub and the Terminal Access Gateway. These tools are vital for efficient operations and data insights.
A Charitable Dimension:
IGT’s COO of Global Lottery, Jay Gendron, underscores the broader impact of this partnership. Not only will it modernize lottery offerings in Malaysia, but it will also maximize funds for The Community Chest, a charitable trust funded by PMP that supports educational institutions in Malaysia.
A Broader Perspective:
This section will touch upon the larger context of the gambling and lottery industry in Asia, exploring the regulatory environment in Singapore and Malaysia.
The extension of the partnership between IGT and PMP is a significant development in the Malaysian lottery sector. By introducing cutting-edge technology and an omnichannel approach, the collaboration sets the stage for a more engaging and convenient player experience. It also serves a broader purpose by contributing to charitable causes. As the partnership evolves, Malaysia’s lottery industry is poised for growth and innovation in the coming decade.