Betsson, a distinguished player in the gaming industry, is commemorating its 60th anniversary with a significant strategic move. The company has transitioned from being the ‘Grand Sponsor’ to the ‘Naming Sponsor’ of AEK BC, resulting in the team’s new identity as AEK Betsson BC.
A Milestone Partnership:
Betsson’s decision to transition from the ‘Grand Sponsor’ to the ‘Naming Sponsor’ of AEK BC marks a momentous step in their six-decade journey in the gaming industry. This partnership symbolizes Betsson’s commitment to supporting the world of sports.
The Unveiling Event:
The unveiling of this partnership was a momentous occasion that took place at The Mall Athens on October 12. Betsson and AEK Betsson BC jointly shared the news with an event that celebrated their partnership’s key moments.
Key Moments of Partnership:
The article mentions a tribute video showcased at the event, highlighting pivotal moments in the partnership. Notably, the companies contributed €100,000 to support earthquake victims in Turkey, demonstrating their commitment to social responsibility.
President of AEK Betsson BC:
Makis Angelopoulos, President of AEK Betsson BC, expresses his enthusiasm for the partnership, recognizing it as an exciting chapter in their history. He also acknowledges the vital support received from Betsson, highlighting the role of active partnerships in their success.
Expanding in the French Market:
Betsson’s recent expansion into the French market through local partnerships is mentioned, showcasing the company’s global growth strategy.
Extended Partnership with Pragmatic Play:
The article highlights Betsson’s extended partnership with Pragmatic Play, emphasizing the provision of live casino content to the Swedish operator. This collaboration enhances their gaming offerings.
Impressive Financial Performance:
Betsson’s financial results for Q2 2023 are notable, with a 27% rise in revenue, reaching €236.8 million. The article also mentions a 29% increase in revenue for H1 2023 compared to H1 2022, underscoring their strong financial performance.
Betsson’s 60th-anniversary celebration is marked by the renaming of AEK BC to AEK Betsson BC. This partnership signifies the company’s enduring commitment to the world of sports. The celebration event and key moments of their partnership emphasize the values of collaboration and social responsibility. Betsson’s recent developments and strong financial performance further reflect their strategic growth and success in the gaming industry.