Kambi Group has announced an exclusive, long-term sportsbook partnership with Bally’s Corporation, a prominent player in the global casino-entertainment industry. This strategic collaboration marks a significant development in the world of sports betting and promises to bring enhanced online and retail sports betting entertainment to Bally’s expansive customer base.
A Transformative Agreement:
Under the terms of this exclusive partnership, Kambi will play a crucial role in expanding and enhancing Bally’s online and retail sportsbooks. Kambi, renowned for its award-winning fully managed sportsbook, will provide the technology needed to take Bally’s offerings to new heights.
The Kambi Advantage:
Kambi’s strengths, including rapid integration, compliance, and an accelerated time-to-market, position it as the perfect partner for Bally’s. The partnership will witness Bally’s sportsbooks powered by Kambi in at least seven U.S. states and across four retail gaming locations by the end of the year.
A Technological Leap:
One of the key aspects of this collaboration is the replacement of Bally’s proprietary sports betting technology with Kambi’s advanced sportsbook solution. Through seamless integration into Bally’s in-house data and marketing technology stacks, this transition will enable Bally’s to reduce fixed costs and bolster engagement with its “Bally Bet” brand.
A Modular Approach:
In line with Kambi’s modular product strategy, the agreement includes an option for Bally’s to acquire a license to a limited part of Kambi’s online and retail technology source code, subject to specific performance metrics being met. If Bally’s exercises this option and meets the agreed terms, the two parties will enter into a separate, long-term outsourcing arrangement related to Kambi’s array of modularized services.
Potential Revenue Source:
The partnership between Kambi and Bally’s has the potential to become a substantial revenue stream for Kambi over the course of the contract. This collaboration has the power to transform Bally’s sports betting offerings and elevate its position in the market.
Statements from Key Figures:
Kristian Nylén, CEO and Co-founder of Kambi, expressed his satisfaction with the partnership, stating, “We are pleased to enter into this long-term partnership with Bally’s to enable the enhancement and expansion of its online and retail sports betting platform and services. Kambi is the proven global leader in sportsbook provision, and I believe this powerful collaboration with Bally’s will deliver its customers the next-generation betting entertainment they demand.”
Robeson Reeves, CEO of Bally’s Corporation, conveyed his excitement regarding both partnerships with Kambi and White Hat Gaming, emphasizing the opportunity for significant market expansion and growth.
The Road Ahead:
This exclusive partnership signifies a major step forward for Bally’s and Kambi, marking a significant shift in the landscape of sports betting. With Kambi’s advanced technology and Bally’s extensive reach and expertise, this collaboration is set to enhance the gaming experience for customers and drive growth in the global gaming market.
Kambi Group’s partnership with Bally’s Corporation is a game-changer in the world of sports betting. By combining technological excellence and industry expertise, this collaboration is set to revolutionize the online and retail sports betting experience, benefiting both companies and their customers. This marks a significant milestone in the quest to become a premier, full-service provider in the gaming, sports betting, and iGaming sectors.