In a strategic move, Light & Wonder has entered into an exclusive distribution agreement with slot developer Spribe to bring the developer’s games to the US market. This significant partnership will introduce Spribe’s renowned game, Aviator, and its portfolio of Turbo Games to the American iGaming landscape.
Steve Mayes, Senior Director of Digital Partnerships at Light & Wonder, emphasized the importance of offering innovative and new gaming experiences to operators in the United States. This commitment to delivering exceptional gaming content is central to Light & Wonder’s mission to establish itself as the leading iGaming ecosystem in the country.
Aviator’s Success and Untapped Potential:
Spribe’s flagship game, Aviator, has already made a substantial impact in the gaming industry, achieving remarkable success in a relatively short period. The game has attracted a previously untapped demographic of players, and Light & Wonder anticipates a similar reception in the US market.
Giorgi Tsutskiridze, Chief Commercial Officer at Spribe, expressed excitement about the exclusive distribution agreement with Light & Wonder. This collaboration will allow Spribe to introduce its extensive library of games to the largest online casinos in the US. Aviator, known for its unique and innovative approach to gaming, has resonated with players worldwide, and the partnership aims to replicate this success in the American online casino industry.
Diversifying and Innovating the iGaming Landscape:
The partnership between Light & Wonder and Spribe signifies a commitment to diversifying and innovating the iGaming landscape in the United States. The introduction of Aviator and Spribe’s games will provide online casino operators with a fresh and engaging selection of content, catering to a broader audience of players.
Light & Wonder’s exclusive distribution agreement with Spribe is a significant development in the US iGaming market. It showcases the industry’s continuous efforts to offer players innovative and captivating gaming experiences. The successful introduction of Aviator and Spribe’s portfolio of games in the US will not only enhance the offerings of online casinos but also open doors to a new segment of players. This collaboration underlines the dynamic and evolving nature of the iGaming sector, as it continues to adapt to changing player preferences and demands.