NeoPollard Interactive (NPi) has announced its successful bid to provide the West Virginia Lottery with an iLottery System. This milestone achievement follows a competitive procurement process, and the contract encompasses a comprehensive omnichannel loyalty program and a mobile application. The initial agreement spans ten years, with an option for a one-year renewal.
Transforming West Virginia’s Lottery Experience:
West Virginia Lottery’s foray into iLottery will be powered by NeoGames’ cutting-edge solutions, including the NeoSphere player account management system, central gaming system (CGS) NeoDraw, and the NeoEngage customer engagement platform. This initiative will also leverage Pollard Banknote’s playON Player Engagement Platform, which will seamlessly extend the Lottery’s existing Player’s Circle loyalty program. Additionally, players will gain access to NeoGames’ Games Studio library.
Strategic Partnership:
Colin Hadden, Vice President & General Manager at NeoPollard Interactive, expressed enthusiasm about the partnership, stating, “NPi is delighted to celebrate this exciting partnership with the West Virginia Lottery. We look forward to supporting the success of the West Virginia Lottery with an iLottery 360° Solution that powers several of the most successful iLottery programs in North America, including those in New Hampshire, Michigan, Virginia, North Carolina, and Alberta.”
A Responsible Contribution to West Virginia:
John A. Myers, Director of West Virginia Lottery, emphasized the Lottery’s commitment to supporting various aspects of the state, such as education, senior services, and tourism. He explained, “As an industry leader in the iLottery space, we firmly believe that NPi will be an ideal partner to help launch iLottery in our state and responsibly increase our contribution to programs that benefit the citizens of West Virginia.”
A Track Record of Success:
NeoPollard Interactive is renowned for delivering successful iLottery programs across North America, enhancing the digital experience for lotteries and players alike.
Expanding Possibilities:
Earlier this year, NeoPollard Interactive extended the online play offerings of the North Carolina Education Lottery by introducing Pick 3 and Pick 4. These games were launched in February, complementing the existing online draw game offerings of Powerball, Mega Millions, Lucky for Life, and Carolina Cash 5, thereby broadening the entertainment choices available to players.
The partnership between NeoPollard Interactive and the West Virginia Lottery promises to bring a dynamic and engaging iLottery experience to the state’s residents. With NeoGames’ advanced solutions and a robust loyalty program, this collaboration will likely create a win-win situation for both the lottery and its players. As West Virginia steps into the digital era of gaming, the potential for enhancing community support and player engagement remains significant.