Greentube, the Novomatic Digital Gaming and Entertainment division, has taken a significant step in strengthening its presence in Ontario, Canada, through a partnership with long-term operator Betway. Greentube’s wide array of games, including popular titles like Book of Ra Deluxe and Sizzling Hot Deluxe, are now available to Canadian players in the province. This expansion is part of Greentube’s ongoing efforts to provide top-notch gaming experiences in the North American market.
Extensive Game Portfolio:
Greentube’s game portfolio includes iconic titles and contemporary hits, catering to a diverse range of players. Players in Ontario can now enjoy classic games such as Lord of the Ocean and Book of Ra Deluxe, as well as modern titles like Egyptian Underworld, Apollo God of the Sun 10 Win Ways, and Book of Ra Deluxe 10 Win Ways. These games are known for their outstanding features and mechanics, making them a popular choice among casino enthusiasts.
Strategic Integration:
The integration of Greentube’s content into the Ontario market was facilitated through the iForium aggregation platform. This strategic move allows Greentube to extend its reach and provide players with seamless access to its diverse gaming offerings.
Key Market in Ontario:
Since obtaining its supplier license from the Alcohol and Gaming Commission of Ontario in 2022, Ontario has become a pivotal market for Greentube. This move followed successful launches in other Canadian provinces, including British Columbia, Manitoba, and Quebec. The company’s ongoing expansion efforts in the region highlight its commitment to delivering exceptional gaming experiences to Canadian players.
Mutually Beneficial Partnership:
Jordan Wall, Sales & Key Account Manager at Greentube, expressed excitement about the continued growth of the partnership with Betway. This collaboration has already achieved significant milestones in various markets and is expected to continue its success story in North America.
Joachim Bjerg, Head of Marketing for Betway in Ontario, emphasized the significance of partnering with Greentube. Adding premium content like Greentube’s enhances Betway’s ability to thrive in the province, especially as their market data indicates strong customer interest in innovative casino games.
The partnership between Greentube and Betway signifies a significant development in the Ontario gaming market. Greentube’s commitment to delivering both classic and contemporary gaming content aligns with the growing demand for diverse and engaging casino experiences. This collaboration is poised to benefit both companies and, most importantly, the players in Ontario.