Betr Holdings, a microbetting-focused gaming company, has successfully launched its real money gaming product in Massachusetts, marking its second state after a prosperous debut in Ohio. The Betr app is now available for both iOS and Android users, with plans for further expansion into additional states in the upcoming months.
Betr Holdings’ Expansion to Massachusetts:
Betr Holdings, led by CEO Joey Levy and Jake Paul, initially gained recognition for its microbetting approach, which allowed users to bet on play-by-play outcomes of sporting events. Now, the company is diversifying its offerings, extending beyond microbetting into other verticals by introducing new core markets, enabling pre-match and in-play bets. In conjunction with its Massachusetts launch, Betr is also softly unveiling its “Scripts” product, blending elements of microbets with the long odds of a parlay.
CEO’s Perspective:
Joey Levy expressed his excitement about the launch in Massachusetts, home to some of the world’s most iconic sports franchises and passionate fans. He emphasized that Betr will be the 7th operator to enter the state, following industry giants like FanDuel, DraftKings, BetMGM, Caesars, WynnBet, and Barstool. This remarkable achievement is even more impressive considering Betr’s relatively recent launch, which was accomplished with fewer resources than most industry incumbents. Levy acknowledged the partnership with the Massachusetts Gaming Commission and looked forward to introducing Betr to the state’s thriving sports ecosystem.
Acquisition of FansUnite’s Chameleon Platform:
Betr Holdings has recently acquired FansUnite Entertainment’s Chameleon platform. This platform offers a range of gaming solutions, including player account management (PAM), a sports betting engine, and casino management. The acquisition empowers Betr to vertically integrate this technology into its platform, which will significantly enhance its sports betting market coverage and igaming capabilities. This integration will enable Betr to launch an integrated sportsbook and casino while also yielding long-term cost savings.
Betr Holdings’ successful expansion into Massachusetts, following its earlier launch in Ohio, reflects the company’s rapid growth and its commitment to diversifying its gaming offerings. The introduction of the “Scripts” product, combining microbet elements with parlay-style odds, shows the company’s dedication to innovation. As Betr continues to expand its presence into more states, it aims to provide a dynamic and engaging gaming experience to a broader audience while fostering further growth in the competitive gaming industry.