Flutter UKI, the UK & Ireland division of Flutter Entertainment, has joined forces with ITV and various industry stakeholders to bring viewers an insightful six-part documentary series centered around British horseracing in 2024. This collaborative initiative aims to provide an in-depth look into the upcoming 2023-24 jumps season, focusing on the lives of both human and equine personalities, as well as highlighting welfare standards for racehorses and jockeys.
An Inside Look at the 2023-24 Jumps Season:
The forthcoming documentary series will delve deep into the events of the 2023-24 jumps season, offering viewers an exclusive behind-the-scenes perspective.
Welfare Standards in the Spotlight:
The series will emphasize the welfare standards applied to racehorses and jockeys, showcasing the commitment of the industry to the well-being of its participants.
Collaborative Production:
South Shore, an independent production company, with support from ITV, Flutter, and the Racecourse Media Group (RMG), will produce the series.
Various stakeholders, including the Professional Jockeys’ Association and the British Horseracing Authority (BHA), have extended their support to this collective effort.
Flutter’s Positive Impact Plan:
Flutter’s involvement in this project aligns with its ‘Do More’ pillar under the global Positive Impact Plan.
The ‘Do More’ pillar focuses on giving back to the communities where Flutter operates, with the aim of improving the lives of 10 million people by 2030.
Filming and Transmission:
Filming for the documentary series is scheduled to commence in December, with the transmission expected in late summer 2024.
Enthusiasm from Flutter UKI CEO:
Ian Brown, CEO of Flutter UKI, expressed his excitement about this partnership, which he described as a long-promoted idea.
The series will bring the inner stories of horseracing to a broader audience through a prime-time slot on ITV1.
Previous ITV Sporting Documentary Series:
In October 2021, ITV launched a 10-part sporting documentary series, ‘Against The Odds,’ which showcased the triumphs of individuals who have overcome adversity in sports.
This series was funded by Coral and featured significant moments from various major sporting events.
The collaboration between Flutter UKI, ITV, and industry stakeholders to produce a documentary series on British horseracing in 2024 is a significant step toward providing viewers with an insider’s view of the sport. Highlighting welfare standards for horses and jockeys, this initiative exemplifies the industry’s commitment to the well-being of its participants. The series is set to air in late summer 2024, and it aligns with Flutter’s Positive Impact Plan, reflecting the company’s dedication to making a positive impact on communities. This venture promises to bring the excitement and stories of horseracing to a broader audience through a prime-time slot on ITV1.