Real Betis has officially confirmed the extension of its partnership with OlyBet, a prominent European brand specializing in sports entertainment, sports betting, online gaming, and gambling.
A Prolonged Collaboration
Initiated during the 2021/22 season, this collaboration has now been renewed for an additional three seasons. OlyBet will continue to serve as Real Betis’ primary regional betting partner in Europe, excluding Spain, until June 2026.
OlyBet’s Enthusiastic Commitment
Corey Plummer, CEO of OlyBet, expressed his enthusiasm for the extended partnership, underscoring the brand’s unwavering support for Real Betis, its community programs, and its members. Plummer also noted the vibrant football atmosphere at Benito Villamarín Stadium, expressing OlyBet’s excitement to be a part of this electrifying environment.
Real Betis’ Perspective
Juan Useros, Business Director at Real Betis, emphasized the significance of continuing the partnership with a regional partner outside of Spain. He expressed great satisfaction with the extension, stating, “It is important to see that big international companies are interested in Real Betis, and we can expand our brand outside Spain thanks to all these sponsors. We have extended more than 90% of the agreements that were about to expire, which shows we are on the right path.”
A Fruitful Collaboration Continues
This renewal builds upon a previous agreement between OlyBet and Real Betis. Under that agreement, OlyBet became the official partner of the club in the Baltic region, covering Estonia, Latvia, and Lithuania. The partnership aimed to provide Real Betis fans in the region with new and engaging ways to connect with the club, including live broadcasts, games, local events, and social media interactions.
Expanding Presence in Sports and Entertainment
OlyBet has been actively expanding its presence in the sports and entertainment industry. Recently, the brand became the Official Betting Operator of the 2023 Ryder Cup and hosted the World Series of Poker Circuit event in Tallinn. These initiatives further underscore OlyBet’s commitment to fostering partnerships and enhancing fan experiences across various sporting and entertainment domains.
The extended partnership between Real Betis and OlyBet signifies a continued commitment to collaboration, innovation, and shared success over the coming years.