In the world of gaming and entertainment, G2E has long been a premier event to showcase innovations and set industry benchmarks. Merkur, renowned in this sphere, seized this year’s G2E (October 10th – 12th) in Las Vegas to demonstrate its commitment to excellence and further solidify its presence on the global stage. The event was marked by a trifecta of achievements that positioned Merkur for a bright future.
A Booth Redefined: Aesthetic Brilliance Meets Functionality
The first highlight of G2E 2023 was the unveiling of Merkur’s entirely new booth design, including the Top Level Merkur Bar. This innovative exhibit not only left a lasting impression but also set new standards for aesthetics and functionality. With its open walk-through layout and striking appearance, the booth served as a captivating backdrop for Merkur’s cutting-edge product portfolio. Beyond showcasing Merkur’s offerings, the booth also provided an ideal stage for the associated Group companies, such as GeWeTe, edict egaming, and Bede Gaming.
The second-floor gallery offered an impressive view of the bustling trade fair, adding another dimension to the G2E experience.
LatAm-Centric Success: Merkur’s Growing Influence in Latin America
Anticipating the importance of G2E in its ongoing expansion across Latin American markets, Merkur orchestrated a LatAm-centric approach. This strategic focus paid off significantly as executive teams from Merkur’s LatAm subsidiary companies based in Argentina, Colombia, Mexico, and Peru collaborated to make this G2E a vibrant and Latin America-focused event. Visitors from the region flocked to the Merkur booth, recognizing it as a hub for gaming innovation and excellence.
The diverse and innovative products on display at G2E underscored Merkur’s role as a major supplier in the Linked Progressive Jackpot games category. The event featured the introduction of two Chinese-themed additions to this portfolio: 88 Gems and Reign of Riches. Both products showcased new base games, captivating graphics, and immersive soundscapes. The 88 Gems boasted five-level jackpots and permanent gems, adding an extra layer of excitement, while Reign of Riches presented common symbols and escalating multipliers to captivate players.
Each of Merkur’s LatAm subsidiary companies welcomed an array of customers and visitors from their respective countries, reinforcing the brand’s international appeal.
Celebrating Success: The Verdict from Merkur’s CEO
As G2E came to a close, Athanasios “Sakis” Isaakidis, Chief Executive, International, Merkur, shared his elation with the event’s outcome. “These have been remarkable three show days,” he remarked, emphasizing the remarkable turnout of 25,000 visitors and the overall positive atmosphere. He commended the Merkur team for their unwavering dedication and hard work, making G2E 2023 an exceptional success. This event not only showcased Merkur’s excellence but also elevated its global brand value, once again demonstrating that good things indeed come in threes.
Merkur’s triumph at G2E 2023 reaffirms its position as a leader in the gaming and entertainment industry, poised for continued growth and innovation.