Leading gaming operator William Hill has joined forces with TrueLayer, a prominent payments provider, to bring innovative payment solutions to its UK customers. This partnership introduces the “Instant Bank Transfer” option, enabling players to quickly fund their accounts and swiftly transfer winnings to their bank accounts while ensuring full compliance with PSD2 and SCA regulations.
Instant Banking Convenience:
William Hill customers in the UK can now enjoy the convenience of instant pay-ins and payouts, thanks to the collaboration with TrueLayer. This feature enhances the overall user experience, providing players with quicker and more efficient transactions.
Enhanced Compliance and Security:
Payments made through TrueLayer’s platform are authenticated directly with players’ banks, ensuring that all transactions meet the rigorous requirements of PSD2 (Payment Services Directive 2) and SCA (Strong Customer Authentication) compliance. This added layer of security reassures customers and protects their financial information.
Customer-Centric Approach:
Research conducted by TrueLayer and YouGov revealed that a substantial majority of European players (8 in 10) prioritize quick payouts when selecting their betting provider. By offering this instant payment solution, William Hill aims to meet these customer expectations and drive its growth in the competitive gaming industry.
William Hill’s Commitment to Customer Experience:
Laura Manning, Payments Manager at William Hill, emphasized the company’s dedication to delivering exceptional customer service. Partnering with TrueLayer allows William Hill to offer instant payment options while maintaining reliability, security, and its commitment to responsible gaming.
Testament to TrueLayer’s Excellence:
Roberto Villani, VP of iGaming at TrueLayer, highlighted how working with William Hill, a prominent gaming brand in the UK, showcases TrueLayer’s commitment to delivering best-in-class instant payment experiences to players. TrueLayer’s innovative open banking solutions align with the industry’s growing emphasis on delivering exceptional player experiences.
The partnership between William Hill and TrueLayer marks a significant advancement in the gaming industry, where instant payments and payouts are highly valued by players. This collaboration not only enhances the customer experience but also underscores the industry’s commitment to leveraging innovative solutions to meet evolving player expectations.