Evoplay, a leading game provider, has strategically expanded its presence in the Italian market through a partnership with BetFlag. This move comes after Evoplay’s acquisition of an Italian license in May 2022 and subsequent launches with operators like Tuko, Scommettendo, and Sportbet.
Evoplay’s Italian Market Focus:
Evoplay’s interest in the Italian market has been evident, starting with its acquisition of an Italian license in May 2022. This strategic move laid the foundation for the subsequent collaborations with several operators, including Tuko, Scommettendo, and Sportbet.
BetFlag Partnership:
BetFlag, a prominent player in the casino industry, recognized the appeal of Evoplay’s games. BetFlag’s Casino Project Manager, Laviero Saganeiti, highlighted the high quality and originality of Evoplay’s games. He emphasized their commitment to delivering an unparalleled gaming experience and the alignment of Evoplay’s excellence with their long-term commercial goals.
Expansion into Live Streaming:
In addition to its partnership with BetFlag, Evoplay has entered into a collaboration with Livespins to integrate its games into the Livespins streaming platform. This integration enables players to bet on live streams and interact with streamers, enhancing the overall gaming experience.
Impressive Growth in H1 2023:
Evoplay reported substantial growth in the first half of 2023, indicating its strong position in the market. Key highlights of this growth include:
84% Increase in Gross Gaming Revenue (GGR): Evoplay achieved a remarkable 84% increase in GGR, underlining the popularity and profitability of its gaming offerings.
104% Rise in Betting Rounds: The significant increase in betting rounds demonstrates the growing engagement of players with Evoplay’s games.
Expansion of Partnership Network: Evoplay expanded its partnership network by 34%, collaborating with prominent entities such as Sportingtech, Solverde.pt, and 7bet. These partnerships contributed to an impressive 85% growth in its player base.
Vladimir Malakchi’s Perspective:
Vladimir Malakchi, Chief Commercial Officer at Evoplay, emphasized the company’s commitment to expanding its reach in Europe, with a particular focus on the Italian market. He highlighted the Italian market as a top priority in Evoplay’s strategic roadmap, underscoring the company’s dedication to this region.
Evoplay’s strategic steps in the Italian market, such as the BetFlag partnership and the integration into Livespins’ streaming platform, reflect its commitment to delivering innovative and high-quality gaming experiences. With remarkable growth in H1 2023, including increased GGR, betting rounds, and an expanded partnership network, Evoplay is poised for continued success in the gaming industry.