In an exciting development, gaming supplier Light & Wonder has joined forces with Shift4 Payments to integrate their innovative AToM cashless table-top debit technology with Shift4’s robust payment processing software. This collaboration is set to revolutionize the gaming experience, allowing players to seamlessly access their funds without the hassle of handling cash or leaving the gaming table.
Enhancing Player Experience:
Light & Wonder, a frontrunner in cashless solutions for the casino industry, is set to create an exceptional gaming experience with this partnership. Players can now enjoy uninterrupted gameplay, making it more convenient and enjoyable. Shift4’s payment processing capabilities will play a pivotal role in elevating the overall player experience.
A Boost for Customer Value and Retention:
Global Gaming, Tables SVP Mike McKiski, recognizes the potential this collaboration holds for their customers, as it promises to deliver greater value and improved player retention. The integration of Shift4’s payment processing capabilities ensures a seamless and hassle-free financial transaction experience, thus making the gaming experience more appealing.
Shift4’s Expanding Role in the Gaming Industry:
Shift4, known for transforming commerce across various industries with its simplified payment solutions, is actively expanding its presence in the gaming sector. With the ability to deliver both card-present and card-not-present solutions, Shift4 is well-positioned to cater to the unique needs of casino operators. This agreement underscores their commitment to enhancing the capabilities of their casino customers.
Niaz Nejad Appointed as Managing Director of Gaming:
Highlighting Light & Wonder’s commitment to the gaming industry, the company appointed Niaz Nejad as the Managing Director of Gaming for the Americas in March. This strategic move demonstrates their dedication to providing top-notch solutions and services to the gaming sector.
The integration of Light & Wonder’s AToM cashless technology with Shift4 Payments’ processing software promises to usher in a new era of convenience and player satisfaction in the gaming industry. This collaboration is a testament to the commitment of both companies to continuously improve and innovate, ultimately delivering a superior gaming experience for players and added value for casino operators. Stay tuned for more exciting developments in this dynamic industry!