The Hungarian national lottery company, Szerencsejáték (SZRT), has taken a significant step in expanding its offerings by launching a new sportsbook and platform service powered by EveryMatrix’s OddsMatrix. This move is a pivotal development aimed at providing Hungarian residents with a regulated and responsible digital betting experience. EveryMatrix, awarded the contract in January 2023 through a competitive public tender process, is now the key technology partner for the state-owned gaming and lottery operator, SZRT.
EveryMatrix’s Selection and Competitive Procurement:
EveryMatrix secured the contract to provide SZRT with a suite of digital sports betting software solutions and services. The services have been meticulously tailored for SZRT’s online brand, TippmixPro. This selection followed a rigorous and lengthy competitive procurement process that spanned 15 months and included the participation of more than 25 bidders.
Enhanced Customer Experience:
SZRT’s new sportsbook offering, powered by EveryMatrix, introduces a range of features to both new and existing customers, ensuring an enriched betting experience. These features include options such as cash out, bet builder, and enticing promotions like the Stake-Back Special. Moreover, operational and responsible gambling features have been developed through EveryMatrix’s GamMatrix, including a multi-step registration process and self-exclusion functionality. These elements are in full compliance with SZRT’s specific requirements and regulatory standards.
World Lottery Association Safer Gaming Certification:
In a notable achievement, EveryMatrix earned the distinction of becoming the first iGaming supplier to receive a World Lottery Association Safer Gaming Certification in September 2023. This certification underscores the company’s commitment to promoting responsible and safe gaming practices.
Leveraging EveryMatrix’s Expertise:
SZRT aims to leverage the expertise of EveryMatrix, including its trading, product, and account management teams, as well as the capabilities of the PartnerMatrix affiliate system. This partnership holds the potential to bring about a transformation in the Hungarian betting landscape, providing a secure and enjoyable betting environment for local residents.
EveryMatrix’s Expanding Footprint:
EveryMatrix’s expansion into the Hungarian market follows its successful deployment of a customized platform for Bet-at-home’s entry into the German market. The company has also reported robust financial performance in recent quarters, demonstrating an impressive 88% increase in Q2 revenue compared to the previous year.
The launch of the EveryMatrix-powered sportsbook by the Hungarian national lottery company, SZRT, marks a significant step toward enhancing the betting experience for Hungarian residents. Through responsible gambling features, enticing promotions, and cutting-edge technology, this collaboration is set to offer a secure and engaging platform for sports betting enthusiasts. As EveryMatrix continues to expand its footprint in different markets, its dedication to responsible gaming and innovative solutions remains at the forefront of its mission.