In a strategic move to enhance the gaming experience for South African players, iGaming front-end provider Shape Games, in collaboration with Kambi, has forged a partnership with SunBet, a part of the esteemed Sun International Group. This partnership is set to revolutionize the South African gaming market by delivering cutting-edge front-end solutions for both sportsbook and casino platforms. The collaboration marks a significant milestone as Shape Games joins forces with SunBet, with a goal of providing a highly personalized gaming experience to players in the region.
Empowering the Customer Experience:
Simon Gregory, CEO of SunBet, highlighted the focus on enhancing the customer experience as a driving force behind their recent growth. The partnership with Shape Games aims to take this commitment to the next level by offering a native app for both Android and Apple users. This app promises to deliver a phenomenal and personalized user experience, ensuring that players enjoy every moment at SunBet.
Tailored Product for the South African Market:
As part of this collaboration, SunBet will receive a unique product specifically designed for the South African market. This product is the result of a close partnership between Shape Games, Kambi, and Bede, which will develop the Platform and Account Management (PAM) solutions. The aim is to provide South African players with a customized gaming experience that meets their unique preferences and requirements.
Morten Tonnesen, CCO of Shape Games, expressed his enthusiasm about this partnership, stating that it’s not only their first client in Africa but also a significant win as they onboard another valued client of Kambi. The collaboration is a testament to their commitment to delivering a best-in-class native app experience for both Android and iOS users.
Kambi’s Impressive Growth:
In addition to this exciting partnership, Kambi reported a remarkable 15% growth in revenue year-on-year in its Q3 2023 results, underscoring its continued success and prominence in the iGaming industry.
The collaboration between Shape Games, Kambi, and SunBet signifies a significant step forward in delivering a world-class gaming experience to South African players. With a focus on personalization and innovation, this partnership is poised to reshape the gaming landscape in the region. The South African gaming market can anticipate a new era of enhanced gaming options and experiences, driven by the expertise and commitment of these industry leaders.