Jackpocket, a prominent lottery firm, has appointed Kelly Gillease as a senior advisor to its board of directors. In her new capacity, Gillease will collaborate with Jackpocket’s board and executive team to steer the company’s short and long-term marketing objectives. With over two decades of experience in fostering growth and scalability in consumer startups, Gillease brings a wealth of knowledge to Jackpocket, having worked at notable companies like StudyBlue, TripAdvisor, Viator, and most recently as the CMO at NerdWallet.
Kelly Gillease’s Background:
Kelly Gillease boasts a remarkable career path, having held pivotal positions at renowned consumer-focused companies. Her extensive experience in driving strategic growth and her impressive track record in building successful marketing teams across diverse channels make her a valuable addition to the Jackpocket team. During her four-year tenure as the CMO at NerdWallet, Gillease played a pivotal role in establishing NerdWallet as a trusted brand for personal finance news and information. She also contributed significantly to NerdWallet’s global expansion, mergers and acquisitions strategy, and its successful IPO in 2021.
Jackpocket’s Vision:
Peter Sullivan, the founder and CEO of Jackpocket, expressed his enthusiasm regarding Kelly Gillease’s appointment as a senior advisor. He highlighted the importance of her extensive marketing expertise in supporting Jackpocket’s ongoing growth and innovation in the lottery and gaming industry. Jackpocket has an exciting year ahead, and Gillease’s guidance is expected to be instrumental in the company’s endeavors.
Kelly Gillease’s Perspective:
In her statement, Gillease conveyed her excitement about joining Jackpocket and participating in the company’s mission to deliver exceptional lottery and gaming experiences to consumers nationwide. Her experience in the digital lottery space and her strategic insights will undoubtedly contribute to Jackpocket’s continued growth and success.
Jackpocket’s Recent Developments:
Recently, Jackpocket unveiled a desktop version of its app, providing users in 15 states with a convenient platform to access their accounts and place and monitor ticket orders directly from their computers. The platform supports ticket orders for 47 official state lottery games, including popular options like Mega Millions and Powerball. Players can also view images of their tickets, receive automatic notifications of winnings, and, in some cases, claim their prizes instantly.
Kelly Gillease’s appointment as a senior advisor to Jackpocket’s board of directors marks an exciting development for the company as it seeks to further its position in the lottery and gaming industry. With her extensive background and track record of success, Gillease is well-positioned to guide Jackpocket in achieving its marketing goals and driving continued growth and innovation. Jackpocket’s recent introduction of a desktop app version aligns with its commitment to providing convenient and user-friendly lottery and gaming experiences. As the company moves forward, it is clear that it has an exciting year ahead, with Kelly Gillease playing a crucial role in its journey towards success and expansion.