Exciting news for sports enthusiasts and bettors as ESPN Bet, the highly anticipated mobile sports betting platform, is all set for its grand launch on November 14, pending final approvals. This online sportsbook is poised to make its debut in a total of 17 states across the United States. The partnership between Penn Entertainment and ESPN is set to redefine the sports betting landscape, and it brings ESPN’s Daily Wager program under the rebranded name of ESPN Bet Live, starting from November 10.
Expansive Reach:
ESPN Bet’s launch will be marked by its availability in an impressive array of 17 states, offering a wide-ranging sports betting experience to a significant portion of the US population. The states include Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, New Jersey, Ohio, Pennsylvania, Tennessee, Virginia, and West Virginia.
The Penn Entertainment-ESPN Partnership:
This exciting venture is the result of a multi-year, multi-million dollar partnership between Penn Entertainment and ESPN. ESPN Bet is set to replace Penn Entertainment’s existing sportsbook, promising a dynamic and engaging platform for sports enthusiasts.
Branding and Advertising:
The recently unveiled branding for ESPN Bet showcases a primary logo featuring the words “ESPN Bet,” with “Bet” highlighted in a vibrant mint green. Additionally, ESPN Bet has rolled out an advertising campaign featuring SportsCenter anchor Scott Van Pelt and will also include SportsCenter anchor Elle Duncan. This campaign aims to build anticipation and excitement among potential users.
Rebranding of Daily Wager:
To align with the upcoming launch, ESPN’s Daily Wager program is undergoing a transformation, becoming ESPN Bet Live from November 10. This rebranding reflects the integration of sports betting and gaming content into ESPN’s offerings, creating a more immersive and engaging experience for viewers.
The imminent launch of ESPN Bet represents a significant development in the US sports betting landscape. With its expansive presence across 17 states, ESPN Bet is well-positioned to provide sports enthusiasts with an exciting and user-friendly platform for sports betting. The partnership between Penn Entertainment and ESPN underscores the commitment to creating a dynamic and engaging sports betting experience. As the platform prepares for its November 14 launch, the rebranding of ESPN’s Daily Wager to ESPN Bet Live further emphasizes the integration of sports betting into the world of sports entertainment, promising an exciting future for sports enthusiasts and bettors alike.