B2B Gaming, a prominent player in the gaming industry, has recently completed the acquisition of cryptocurrency-based software provider Asia Live Tech and its affiliated company, Start Live Casino. With this strategic move, B2B Gaming aims to broaden its offerings and strengthen its position in the market. Under the deal, B2B Gaming will assume full ownership of the intellectual property, games, systems, and properties of both Asia Live Tech and Start Live Casino. The rebranding of the acquired businesses will be undertaken to ensure a seamless transition and avoid any confusion among customers.
Integration and Rebranding Efforts:
As part of the acquisition, B2B Gaming plans to integrate the offerings of Asia Live Tech and Start Live Casino into its existing portfolio. The aim is to create a unified brand identity and streamline the customer experience. To achieve this, the corporate websites of Asia Live Tech and Start Live Casino will be redirected to B2B Gaming’s official website, b2bgaming.com. By consolidating the businesses under the B2B Gaming brand, the company aims to provide a consistent and comprehensive suite of gaming solutions to its clients.
Continued Growth and Client Assurance:
In a joint statement, B2B Gaming and the acquired companies assured their clients that the transition would not hinder their growth prospects. They expressed their commitment to the clients’ success and emphasized that B2B Gaming’s ownership would bring additional offerings and opportunities for advancement. The assurance of continued growth under the new ownership reinforces the confidence and trust in B2B Gaming as a reliable partner in the gaming industry.
Retaining Staff with a Transition Period:
As part of the acquisition, B2B Gaming plans to retain the staff of both Asia Live Tech and Start Live Casino, ensuring continuity and leveraging the expertise of the existing workforce. However, members of upper management will enter a six-month transition period before parting ways with the business. This allows for a smooth handover and provides an opportunity for knowledge transfer while enabling the acquired companies to embark on their new ventures. The departing management members have been acknowledged and thanked for their contributions in developing Asia Live Tech and Start Live Casino into renowned international entities.
B2B Gaming’s acquisition of Asia Live Tech and Start Live Casino marks a significant expansion of its gaming portfolio. By incorporating the intellectual property, games, systems, and properties of the acquired businesses, B2B Gaming aims to enhance its offerings and reinforce its market presence.
The integration efforts will lead to a rebranding of Asia Live Tech and Start Live Casino, ensuring a seamless customer experience and avoiding confusion. Clients can expect continued growth and an expanded range of solutions under the new ownership, while the retention of staff facilitates a smooth transition and maintains the expertise within the organization. With this acquisition, B2B Gaming reinforces its commitment to delivering comprehensive and innovative gaming solutions to its valued clients.