Sky Bet, in collaboration with the English Football League (EFL), has introduced the ‘Building Foundations’ Fund, a £6 million initiative aimed at supporting community projects. This scheme provides an opportunity for 72 EFL clubs to apply for grants of up to £100,000, with a focus on enhancing local sports facilities and promoting the physical and social benefits of football.
Partnership Overview:
Sky Bet, a sports betting brand under Flutter, and the EFL have a longstanding partnership, and the ‘Building Foundations’ Fund is a significant step forward in their collaboration. The £6 million fund is a core component of their renewed agreement, reinforcing their commitment to community development.
Fund Distribution:
The ‘Building Foundations’ Fund allows each of the 72 EFL clubs to apply for grants that will be determined by a panel of industry experts. Grants can be used for various categories, including improving local sports facilities and advancing initiatives that highlight the positive impact of football on both physical and social well-being.
Club Community Organisations Grant:
To mark the Fund’s launch, Club Community Organisations at each EFL club will receive a £10,000 grant. Blackburn Rovers, for instance, has earmarked this fund for its ‘Remember the Rovers’ program, supporting individuals with dementia.
Impact and Legacy:
Rick Parry, EFL Chair, expressed gratitude to Sky Bet for its ongoing support and emphasized the long-lasting legacy the ‘Building Foundations’ Fund would create. Unrestricted funding of this scale presents an exciting opportunity for EFL clubs to amplify their impact within their local communities.
Future Investment:
Sky Bet is committed to furthering the impact of the ‘Building Foundations’ Fund by planning to invest an additional £1 million annually. This ongoing commitment reflects the brand’s dedication to fostering positive change in community projects across England and Wales.
Gary Neville’s Partnership Extension:
In addition to the Fund announcement, Sky Bet revealed that Gary Neville has extended his partnership with the brand, engaging in a new football series that adds another layer to their collaborative efforts.
The ‘Building Foundations’ Fund stands as a testament to the shared commitment of Sky Bet and the EFL towards community development. As the Fund unfolds, it is poised to create a lasting legacy, empowering EFL clubs to make a meaningful impact on the communities they serve. Sky Bet’s continued investment demonstrates a dedication to fostering positive change and strengthening its partnership with the EFL.