LiveScore Group, a prominent player in the sports media and sports betting industry, has strategically acquired Wonderlabz, a leading software development company based in South Africa. This acquisition, elevating LiveScore Group’s ownership from 25% to full control, marks a significant milestone in the company’s journey of innovation and expansion.
Focus on Lithium PAM and Back-Office Platform:
Wonderlabz specializes in the development of the Lithium PAM and back-office platform, crucial components for LiveScore Group’s digital infrastructure. The company’s expertise extends to creating app and digital platforms for LiveScore Group’s brands, including LiveScore and LiveScore Bet.
Strengthening In-House Capabilities:
By taking complete ownership of Wonderlabz, LiveScore Group aims to enhance its in-house capabilities. This strategic move aligns with LiveScore Group’s commitment to innovation and places it in a favorable position to adapt to the dynamic landscape of sports media and betting.
Establishing a Tech Hub in South Africa:
The acquisition of Wonderlabz provides LiveScore Group with an opportunity to establish a new tech hub in the South African market. This move reflects the company’s broader vision of creating a strong technological foundation for its operations and developments.
Convergence Strategy Success:
LiveScore Group, consisting of brands like LiveScore, LiveScore Bet, and Virgin Bet, has pursued a convergence strategy that combines sports media and sports betting. The acquisition of Wonderlabz, with its specialized platforms, underscores the success of this strategy and positions LiveScore Group for future growth.
Long-Term Partnership with Kambi Group:
In October 2023, LiveScore Group entered into a long-term partnership with sports betting supplier Kambi Group. This collaboration aims to leverage Kambi’s sportsbook services to support the online sportsbook brands LiveScore Bet and Virgin Bet globally, enhancing the group’s betting offerings.
Celebrating 25 Years with Strategic Collaborations:
LiveScore celebrated its 25th anniversary with a user-focused campaign, offering promotions and incentives. The company has strategically collaborated with sports betting suppliers like Kambi Group, game developers like Pragmatic Play, and sports personalities like Emmanuel Petit, expanding its market presence and user base.
LiveScore Group’s acquisition of Wonderlabz and the subsequent increase in ownership exemplify the company’s dedication to technological excellence and strategic growth. As it continues to evolve and innovate, LiveScore Group positions itself as a key player at the intersection of sports media and betting, with a strengthened tech foundation to support its future endeavors.