In a strategic alliance aimed at fortifying affiliate marketing compliance and championing responsible gaming practices, Rightlander has joined forces with Happybet, a leading sports betting brand within the Snaitech Group. This collaborative venture seeks to elevate the oversight of Happybet’s affiliate websites operating in Germany and Austria, ensuring strict adherence to regulatory standards and thwarting deceptive marketing practices.
Holistic Compliance Monitoring:
Rightlander, leveraging cutting-edge technology, will assume the crucial role of monitoring Happybet’s affiliate websites. Through a comprehensive approach, the partnership aims to scrutinize content, ensuring alignment with both German and Austrian regulatory frameworks. This proactive strategy aims to eradicate any misleading or exaggerated marketing practices, fostering a climate of transparency and compliance.
Combatting Deceptive Marketing:
The collaboration underscores a commitment to German marketing laws and Gemeinsamen Glücksspielbehörde der Länder (GGL) standards, focusing on preventing deceptive marketing strategies. Rightlander’s advanced technology will be instrumental in identifying and rectifying potential breaches, thereby upholding principles of fair play and regulatory adherence within the dynamic iGaming landscape.
Responsibility and Trustworthiness:
The partnership solidifies Happybet’s dedication to providing a trustworthy and responsible gaming experience. The Snaitech Group emphasizes the creation of an environment that not only safeguards customers but also identifies and addresses potentially addictive behaviors. This collaboration serves as a proactive step towards ensuring the highest standards in the German industry and actively combating the illegal market.
Notable Quotes:
Michele Sessa, Happybet Germany Managing Director:
“This agreement represents another step in our path to guarantee all Happybet users the highest standards in the German industry and to effectively fight against the illegal market.”
Jonathan Elkin, Rightlander Sales Director:
“Our partnership with Happybet signifies our shared commitment to ensuring fair play, regulatory adherence, and ethical affiliate marketing. We are excited to contribute to a safer and more transparent iGaming environment for customers in Germany.”
The collaboration between Rightlander and Happybet stands as a pivotal moment in the iGaming industry, highlighting the paramount importance of compliance and responsible gaming practices. By harnessing advanced technology and a shared commitment to ethical affiliate marketing, both entities aim to create a gaming environment that not only aligns with regulatory standards but also underscores the industry’s dedication to fostering trust and integrity. This partnership serves as a beacon for elevating standards within the iGaming sector, setting a precedent for transparent and responsible practices.