Sports betting supplier Elys Game Technology has inked a significant market access agreement with Caesars Entertainment, paving the way for its entry into the vibrant Colorado sports betting market. This strategic partnership marks Elys’ debut in the North American mobile sports betting landscape, highlighting its commitment to expanding its market position in the region.
Key Partnership Details:
Market Access in Colorado:
Elys Game Technology’s agreement with Caesars Entertainment provides the necessary market access for Elys to launch its online sportsbook operations in Colorado. While the commencement of online operations awaits regulatory approvals, this collaboration positions Elys to tap into the thriving sports betting scene in the state.
Expansion Plans:
Elys aims to leverage this strategic partnership to introduce its innovative “5D by Elys” mobile app to sports bettors across multiple U.S. jurisdictions. The company envisions creating a comprehensive sports betting platform with advanced features and seamless cross-platform compatibility, offering a unique and engaging experience for North American sports enthusiasts.
Launch of “5D by Elys” Mobile App:
Technology and Infrastructure Investments:
Mike Ciavarella, Executive Chairman of Elys Game Technology, emphasized the company’s focus on translating recent investments in technology and infrastructure into revenue-generating ventures in the U.S. B2C online segment.
Unique Mobile Sports Betting Experience:
The upcoming “5D by Elys” mobile app, operating under the SportBet.com brand, is positioned as a game-changer in the industry. The app promises a unique mobile sports betting experience that combines cutting-edge technology with a user-friendly interface, aligning with the preferences of North American sports bettors.
Market Access Agreement Impact:
Strategic Go-to-Market Strategy:
Elys conducted meticulous market analysis before venturing into the U.S. B2C online segment, allowing the company to formulate an effective go-to-market strategy. The agreement with Caesars Entertainment plays a crucial role in executing this strategy and establishing Elys as a significant player in the North American sports betting landscape.
Revenue Generation Outlook:
The market access agreement signifies Elys’ commitment to converting its technological and infrastructural investments into tangible revenue. The company anticipates rapid adoption of its sports betting platform by North American users, contributing to its revenue-generating objectives.
Future Developments:
Grand Central Sportsbook Opening:
Elys Game Technology has additional plans for expansion, with the announcement of the Grand Central Sportsbook on H Street in Q4, 2023. The opening is subject to final approval by the DC Office of Lottery and Gaming (DCOLG), and the new venue will join existing establishments, including the Grand Central Restaurant and Sportsbook and the Cloakroom Gentlemen’s Club Over Under Sportsbook Lounge in Washington DC.
Elys Game Technology’s strategic partnership with Caesars Entertainment marks a pivotal moment in the company’s expansion into the North American mobile sports betting arena. The introduction of the “5D by Elys” mobile app and the planned Grand Central Sportsbook underscore Elys’ commitment to innovation, technology, and establishing a strong presence in the dynamic U.S. sports betting market.