New Jersey State Senator Joe Cryan recently presented Senate Bill 4021, aiming to curb deceptive advertisements by sports betting and casino operators. The legislation, designed to “protect vulnerable populations,” does not specify particular examples of fraudulent or deceptive ads but seeks to address potential risks associated with gambling, especially targeting individuals on self-exclusion lists or those below the legal gambling age.
Key Provisions of S4021:
Preventing Fraudulent and Deceptive Ads:
The bill intends to restrict New Jersey sports betting and casino operators from using ads deemed fraudulent or deceptive.
While not explicitly defining fraudulent ads, the legislation targets those that may entice individuals on self-exclusion lists or those below the legal age to gamble.
Regulation by the Division of Gaming Enforcement:
S4021 mandates the New Jersey Division of Gaming Enforcement to establish rules governing advertisements to ensure they meet the specified criteria.
Protection of Vulnerable Populations:
The primary focus is on safeguarding vulnerable populations in the state from potential adverse effects associated with gambling activities.
Acknowledges gambling’s potential addictive nature and the resulting mental, social, and financial stresses on individuals, families, and communities.
Restrictions on Targeting Self-Excluded Individuals and Minors:
Prohibits companies from reaching out to individuals on self-exclusion lists.
Forbids direct appeals to individuals under the legal betting age of 21.
Bill Language:
“This bill narrowly targets gambling advertisements that are fraudulent, or designed to entice individuals on the self-exclusion list or who are under the legal age to gamble, while leaving available all other means and methods of advertising.”
Recognizes the legal status of gambling in the state but emphasizes the need to take steps to protect vulnerable populations.
Senate Bill 4021 reflects New Jersey’s commitment to ensuring responsible advertising practices within the sports betting and casino industry. By addressing potential deceptive ads and protecting specific demographics, the legislation aims to strike a balance between legal gambling activities and safeguarding vulnerable individuals. The bill’s provisions emphasize the state’s dedication to mitigating the potential adverse impacts associated with gambling, aligning with broader efforts to foster responsible gaming practices.