Gaming supplier Inspired Entertainment has solidified its enduring collaboration with leading online gambling operator bet365, entering into a comprehensive agreement to continue providing a diverse range of licensed virtual sports games. The extension of this partnership signifies Inspired’s commitment to delivering cutting-edge virtual sports content to bet365’s extensive global audience.
Product Offerings:
Inspired Entertainment will supply bet365 with an array of its latest virtual sports products, including licensed games across various sports categories such as basketball, football, and women’s soccer.
Plans are in motion for the imminent launch of new virtual products tailored for baseball enthusiasts, expanding the diversity of the virtual sports portfolio.
Long-Term Partnership:
This extension builds upon the longstanding relationship between Inspired Entertainment and bet365, emphasizing the strategic value of their collaboration in the virtual sports sector.
bet365 has been at the forefront of adopting Inspired’s innovative offerings, being the first operator to introduce Multi-Stream Matchday and Basketball products.
Global Reach:
bet365, recognized as a global leader in the business-to-consumer (B2C) segment of virtual sports, currently features over 30 channels of Inspired content, catering to a widespread audience across the world.
The partnership underscores Inspired’s commitment to delivering a seamless and engaging virtual sports experience to bet365 users globally.
Industry Expansion:
Inspired Entertainment has been making strategic moves in the US market, collaborating with major players like Flutter’s FanDuel to launch igaming content in Michigan and introducing its igaming content with Caesars Sportsbook & Casino in Pennsylvania.
bet365 has also been expanding its US presence, recently launching in Iowa through a partnership with the Casino Queen Marquette riverboat casino, marking its fifth state entry after Colorado, New Jersey, Ohio, and Virginia.
The extended partnership between Inspired Entertainment and bet365 signifies a continued commitment to delivering cutting-edge virtual sports content to a global audience. As both companies navigate the dynamic landscape of the gaming industry, the collaboration highlights a strategic alliance focused on innovation, user experience, and the sustained growth of virtual sports offerings. The deal positions bet365 as a frontrunner in providing diverse and engaging virtual sports content to its extensive user base, further solidifying its status as a leader in the competitive online gambling market.